"Customer response to the iPhone has been off the charts, andlimiting iPhone sales to two per customer helps us ensure that thereare enough iPhonesfor people who are shopping for themselves or buying a gift," Kerrissaid. "We're requiring a credit or debit card for payment to discourageunauthorized resellers."
Reselling? As we know from when the iPhone debuted, there isn't much interest in buying iPhones for more than the purchase price. Unless, and this is probably the key, the iPhones are unlocked. That is what Apple is likely trying to stop.
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