Apple Imposes New iPhone Purchase Limits

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News Posted: Fri, Oct 26 2007 10:28 PM

Cash?  Nope, you can't buy an iPhone with cash any longer.  Nor can you buy more than two, as Apple has instituted new policies to prevent reselling of the devices.

The new policy started Thursday, said Apple spokeswoman Natalie Kerris. Before then, there was no cash restriction and the purchase limit was five per person.

"Customer response to the iPhone has been off the charts, and
limiting iPhone sales to two per customer helps us ensure that there
are enough iPhones
for people who are shopping for themselves or buying a gift," Kerris
said. "We're requiring a credit or debit card for payment to discourage
unauthorized resellers."

Reselling?  As we know from when the iPhone debuted, there isn't much interest in buying iPhones for more than the purchase price.  Unless, and this is probably the key, the iPhones are unlocked.  That is what Apple is likely trying to stop.




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