For David Poltrack, president of CBS Vision, the TV broadcaster'sresearch division, it's a matter of getting the networks' programmingin places that consumers will use it. "When we tested the SanDiskproduct it clearly resonated with consumers," Poltrack says. "There areother ways to do this with more sophisticated products, but because ofcost and complexity they're not as attractive. This is going to beselling at Wal-Mart."
TV show episodes and movies will sell at prices similar to what's foundon iTunes: $1.99 per episode for TV shows, and $4.99 for movies, butthe service won't be bound by any strict pricing models. That opens thedoor to free ad-supported downloads, which Poltrack says is hugelyattractive to content companies like CBS. "The consumer prefers thead-supported model," he says. "They would rather accept ads than payfor content. There is a minority that would rather pay, but themajority wants the content for free."
There's a myriad of available set-top boxes from all sorts of manufacturers now, and a bunch of different methods of downloading content to them. All of them are too complicated for the average user to enjoy. SanDisk is the first that makes the process as simple as users demand. $99 for a 4 GB model; $149 for 8GB.
Haha, that's freaking awesome.
I beat the Internet... the end guy was hard
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