The US VFX industry are no different from other industries that have seen their bread and butter slowly eaten away by other companies (many foreign) that can do the same quality work cheaper, faster and more flexibly.
As in those other industries, they HAVE to innovate and compete, not just continue the same old same old because its what they know.
They are not special no matter what they believe. If they can't compete based on quality, speed or price then they don't deserve a seat at the table with those that CAN compete.
I agree with MCaddick for the most part. In addition they can receive no protections for something being created digitally when it has not yet been created. The case mentioned I am not familiar with but digital 3D printers can only make something from a file that has already been created. VFX studios are competing for the contract to do the creation.
In that case, the MPAA can't object to movies being sold abroad until they're printed to film (which they never are).
Apparently, you have a comprehension problem.
The work is not going to companies that are more innovative or competitive, they're going to companies that are getting subsidized by their local governments.
California companies are competing with subsidies ranging anywhere from 20-25% (UK & New Zealand) to 45% (Quebec).
Places that are so heavily subsidized, California companies are actually forcing their workforce to move to the subsidized locations in order to have their salaries paid for by foreign taxpayers.
The situation is so bad that even places in the UK are asking their employees to move to Canada because Canadian taxpayers will cover even more of their salary than UK taxpayers.
They're the same guys doing the same work for the same company, but you go ahead and keep telling yourself that it's all about US complacency and not about states and countries trying to buy their way into the movie industry.
kyoseki pretty much nails it. Watch this, learn something:
To Joel the writer of this article:
Good summary of the events so far. You made one mistake though.
Your title states that "special effects studios" are fighting the MPAA. Not true, the whole effort has been a grassroots campaign started by vfxsoldier and the vfx community of artists. The vfx companies themselves have done absolutely NOTHING to fight back in any way. They refused to even form their own trade org against the MPAA when Scott Ross tried to get them to cooperate with each other.
So credit to the community, not to the vfx companies.
kyoseki , its your comprehension seems to be the faulty type.
Its irrelevant how competing companies achieve lower prices, they do it by whatever means are available to them, and film production goes to them instead of the more expensive alternatives.
If the whining companies can't survive without govt subsidies in their swanky inner city locations then they need to relocate to where they can get them and become competitive again. It really is as simple as that.
If your business model is faltering you DON'T just keep on plodding along like everything will revert to and then remain as it once was, you innovate in whatever ways you can including potential relocation and outsourcing.
UK and European based effects houses have great co-operatives (soho for instance) where they bid for contracts as one and farm out the resulting work to the companies within the co-op best able to achieve the end results at the best cost.
US companies on the other hand (as vfxinla states) have a very competitive nature, though this is changing, and have refused to present a unified face to the 'evil' filmmakers who want best bang for their buck in an increasingly risk-adverse industry, no matter who they screw in the process.
Let me guess, London's Soho isn't a swanky inner city location? Because I've worked there, in fact, I started there.
Swanky? Not so much. Inner city? Yep. Unbelievably expensive? You bet your ass.
Los Angeles is half the cost of Soho, I know, I've done both, yet the Soho companies are thriving and oh, would you look at that, they just happen to be heavily subsidized by the UK government, what a stroke of luck!
The business model for VFX companies is broken, no argument from me there, but it's broken on a global scale, everyone gets screwed, but the unsubsidized locations like Los Angeles get screwed the most.
You are literally advocating collusion among America's competitors as a viable alternative to innovation and competition, which was your original point.
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