AT&T Trumps T-Mobile With $450 Incentive To Switch Carriers

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News Posted: Fri, Jan 3 2014 9:51 AM
It was just days ago that we learned of T-Mobile’s latest shot at AT&T: A rumored incentive plan that would cover up to $350 in early termination fees for customers who switched to T-Mobile. It was big news and frankly a bit unbelievable, so we took the rumor with a grain of salt until the new program was unveiled at CES.

In response, rival AT&T has essentially given T-Mobile the one-finger salute by offering its own very pointed incentive plan: Up to $450 per line when customers switch from T-Mobile to AT&T and trade in their old smartphone.

AT&T T-Mobile switch

Note well that this deal isn’t for all of the other three major carriers--it’s just for T-Mobile. Pointed, indeed.

Breaking down the offer, AT&T will offer a $200 credit per line to those who switch in addition to up to $250 on a “promotion card” with a smartphone trade-in. Obviously, the value of the promotion card will vary according to the age and quality of the smartphone.

T-Mobile trumped
Trumped!

There are some criteria to worry about in there, though; the $200 per line credit only applies “when they transfer their wireless service to AT&T and choose an AT&T Next plan, buy a device at full retail price, or activate a device they currently own”.

Still, the T-Mobile deal is currently just a rumor while this AT&T business is available starting today. And this, folks, is how competition works for consumers.
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is not a "trump" when it is a "trade-in" deal, not to mention nothing ATT does will ever trump anyone else, even if they went to a 100% free unlimited plan. ATT is the devil

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scolaner replied on Sun, Jan 5 2014 12:30 AM

AT&T is doing it sooner than T-Mobile (thus grabbing more headlines) and is offering more money. How is that not a trump?

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