Applebee’s to Install 100K Intel-Based Kiosk Tablets a Restaurant Locations This Year

rated by 0 users
This post has 5 Replies | 0 Followers

Top 10 Contributor
Posts 26,800
Points 1,212,885
Joined: Sep 2007
News Posted: Mon, Dec 9 2013 9:32 AM
If you haven't been to Applebee's in awhile, you should stop in and order the steak fajitas (tell Jessica "Hi" for me if you happen to be in the Portage, MI area when you decide to go) -- they're delicious. As a fan of technology, I'll soon have another reason to stop by my local Applebee's restaurant. DineEquity, franchisor of Applebee's and IHOP, announced plans to install 100,000 Intel Atom-powered E la Carte Presto tablets on every table and multiple bar positions at more than 1,800 Applebee's restaurants in the U.S. by the end of next year.

Applebee's has been testing the use of tablets for almost two years now. The initiative is designed, in part, to speed up checkout by allowing patrons to pay for their bill without having to wait for their check.


"What we learned after nearly two years of testing is we can provide much more," said Applebee's President Mike Archer. "The Presto tablet will deliver our guests a robust slate of offerings for not only transactions, but entertainment, social interaction and more, moving forward."

The Atom-powered Presto tablet features all-day battery life, NFC support, Bluetooth connectivity, webcam, and more. At rollout, Applebee's patrons will be able to use it to pay at their table and add additional items like drinks and deserts. There will also be a selection of games. Over the next 18 months, more features will be added, such as video streaming, music, more games, social interaction, gift card sales, and more.

One thing I find interesting about this is that it represents a different attitude towards technology and social trends than some other restaurants. For example, some New York restaurants have banned the practice of food photography, effectively preventing patrons from posting pics of their meal to Twitter or Facebook. On the other side of the nation, some Los Angeles establishments offer discounts if patrons put away their mobile phones.
  • | Post Points: 65
Not Ranked
Posts 76
Points 500
Joined: Dec 2013

I personally think when you sit with your family to eat the electronics need to disappear

  • | Post Points: 20
Not Ranked
Posts 3
Points 15
Joined: Nov 2013

I'm wondering why there is no mention of placing orders or calling for assistance on these devices. That completely takes care of the human element of the error when ordering. This seems like a rather expensive solution to only allow paying of the bill.

  • | Post Points: 5
Not Ranked
Posts 1
Points 5
Joined: Dec 2013

This is somewhat disturbing. I fear that it may eliinate a lot of jobs.

  • | Post Points: 5
Top 25 Contributor
Posts 3,698
Points 55,965
Joined: Jul 2004
Location: United States, Massachusetts
Dave_HH replied on Mon, Dec 9 2013 2:51 PM

I can't disagree with you there, Mike.

Editor In Chief

  • | Post Points: 5
Top 100 Contributor
Posts 1,084
Points 10,040
Joined: Mar 2012
Location: LA, CA
sevags replied on Mon, Dec 9 2013 10:58 PM

There have been several restaurants here in the L.A area that have tried digital forms of ordering at the table and they have all shut down within 1-2 years. It's just not appealing if I wanted to digitally order I would order online for pickup.

Applebee's already has horrible food and even more horrible service, I don't think this is going to help them.

  • | Post Points: 5
Page 1 of 1 (6 items) | RSS