Sony's BRAVIA Smart Stick Offers Google TV In A Dongle

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News Posted: Sat, Sep 14 2013 5:07 PM
Don't look now, but Sony may be in the early stages of a renaissance. We wouldn't feel comfortable calling it a "comeback," but Sony definitely has fallen from its highest points of relevance. In the past few years, the company has taken full control over its mobile unit (producing a number of high-quality Xperia units), shown prowess in the 4K HDTV sector, shown intelligence in pricing in the PlayStation 4 a full $100 less than the base Xbox One, and now, showing that it understands what consumers in the here and now are after. Sony has no doubt been challenged as a business, but it's devices like this that have a great chance of making Sony the buzzworthy name that it was back in the Walkman days.

Google has stumbled upon a major success with the $35 Chromecast. HDMI dongles are far from novel, but combining a $35 price with a trusted name such as Google has led to a product that is nearly sold out everywhere. Sony is clearly hoping to ride that bandwagon with the BRAVIA Smart Stick. It's shaped much like a Chromecast (it's a basic HDMI dongle meant to plug directly into most any HDTV made over the past few years), but here's the kicker: Google TV is inside.


That's right; it's even more advanced that the Chromecast, as the Smart Stick has a full build of Google TV onboard. Granted, Google TV hasn't been a huge hit, and in fact, many partners have walked away from the project. On top of that, Sony's own BRAVIA apps are loaded in there. While the details of its functionality remain under wraps, we do know that there will be a picture-in-picture function that'll allow a TV program to run in one window while an Internet or app window runs in the other; this could very well be the ideal second screen scenario.

Plus, since it's running Google TV, it can handle Android apps from the Play Store. The device has yet to be fully unveiled by Sony, so pricing and a release date remain under wraps, but it could be an awesome stocking stuffer this holiday season.
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Dave_HH replied on Sat, Sep 14 2013 5:31 PM

I'm thinking of picking up a Chromecast but I wonder if it'll just be novelty for me after a month or two...

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sevags replied on Sun, Sep 15 2013 12:59 AM

Finally coverage on a more intriguing device than the chromecast. Looks good, hope the price does as well since there are a slew of googletv/android 4+ hdmi dongles out there several running quad-core cpu's.

I really think everyone should stop saying "the ps4 is a full $100 less" as it isn't actually less, it should say "Sony showed intelligence when it decided not to bundle it's Kinect competitor with it's console" since it's not comparing apples to apples, the one that costs more also comes with more.

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Dave_HH replied on Sun, Sep 15 2013 1:50 AM

Hehe.. .You definitely have something against Chromecast sev .;-)

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sevags replied on Sun, Sep 15 2013 11:48 AM

Hahaha =p. I dunno, I owned a Sony googleTV 46" and actually loved it, the chromecast I feel offers a niche set of features that is very useful to some.... but the majority of people need more functionality yet don't realize it because of "sticker-shock" seeing the low price and thinking they have to have one. Most people prob got one played with it bought it was cool but doesn't do much ans will just sit there. Or maybe it that I wish it was a google tv stick for that price lol

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