It's marketing pure and simple.
Don't part with your illusions. When they are gone you may still exist, but you have ceased to live.
I think we can all agree it comes down to NEON vs SSE optimizations in the benchmarks. ARM will obviously ignore SSE instructions but use equivalent NEON instructions, and Intel will focus on the opposite. That said though, the fact that the Atom is always 128bit for SSE while only the A15 has 128bit NEON (A9 has 64bit at a time implementation of NEON) means performance vs A9 with full optimization on both is going to be a runaway victory for Intel.
Although the current underlying core is 64bit, this version only supports 32bit instructions, so it won't have the type of increased performance bay trail will have. Once bay trail gets out, they'll have a decent time before the A5X series gets out, during which they will entirely dominate performance.
Well said. i mean whos gonna release not fixed benchmarks and say yeah ours isnt that great. Yeah ive seen this thru the years with android phones specifically. I remember back in the single core and even early dual core days benchmarks would get people really excited but that changed very quickly. they can be faked and mentioned in the article there are so many variables its very very hard to get accurate benchmarks. finally narrowing it down like intel did is worse publicity than showing your processor is slower.
Sir i would like to plus 1 your comment more if i could. If i have to google half your comment you win in my book.
Intel has been overpromising on ARM for years and that pure power means nothing we should all know by now.
Personally, I think it comes down to the fact that AnTuTu isn't a particularly good benchmark, period.
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