Google Reported Could Spend Upwards of $500 Million On Moto X Smartphone Marketing Plan, It Better Be HOT

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News Posted: Thu, Jul 11 2013 1:57 PM

As we reported just the other day, Motorola's next flagship smartphone will be coming to us in the form of "Moto X". It's set to be 4.7-inches, feature a 720p display, be powered by NVIDIA's Tegra 4i chip (it feels like this chip is taking forever to get into our hands) and a 16 megapixel rear and 5 megapixel front camera.

Some might have concerns over the 720p display (although it could wind up being 1080p; we have to wait for more details to leak through), but overall it could be quite an attractive offering. That's so much the case, that Google has plans to market it like no other Android phone before it.

According to the folks at The Wall Street Journal, Motorola is mulling the idea of spending up to $500 million to market the Moto X both stateside and abroad. As the phone is set to launch on the four major carriers in the US this fall, Motorola's ambitions are easy to understand. But still - half a billion just on marketing a single phone is jaw-dropping.

For those who enjoy knowing that the products in their hands were designed in their own country, US citizens should love the Moto X. On July 4th, Motorola announced that the phone is being assembled in the US. It's clear that not every individual component was manufactured in the US (that's impossible given not all parts are under Motorola's control), but it is nice to see something not get outsourced, as has become all too common.

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realneil replied on Thu, Jul 11 2013 8:28 PM

I wish them luck with this phone.

Dogs are great judges of character, and if your dog doesn't like somebody being around, you shouldn't trust them.

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Let's hope it stays fairly cheap. Exciting to see the 16mp count on the front camera.

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i dont know why but i just dont like motorola, its a good brand i know but i dont like it, i like nokia and sony

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ajm531 replied on Fri, Jul 12 2013 12:56 AM

im pretty sure these rumored specs are way outdated. Pretty much the general consensus coming from majority of other websites is that it will about 4.7 or smaller and probably have the snapdragon 600. Basically it will more on par with the galaxy s3. Also its camera is supposedly going to be 10mp not 16. Either the experience is the most important part even if the specs dont blow us away as long as whatever version of android launches this is an amazing experience and has great battery life and new features to complement the jellybean or the next version of android that will more than enough along with this push in advertising. Also the lower specs will keep the price way down pretty much nexus territory maybe even lower.

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$500 Million? They must believe in what they have!

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