BlackBerry Q10 Fastest Selling BlackBerry Ever, Demand Surges in the Enterprise

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News Posted: Mon, Apr 29 2013 9:52 AM
The feel-good moments for BlackBerry (or the company formerly known as Research In Motion, if you prefer) keep coming ever since the Canadian handset maker launched its BlackBerry 10 (BB10) platform along with new devices. One of those devices is the BlackBerry 10, the first BB10-based phone with a physical keyboard, and it's selling like gangbusters in the U.K.

BlackBerry's Q10 device is only available at Selfridges in the U.K., which is a high-end department store chain. Selfridges said the Q10 was its fastest-selling consumer electronics product ever at its London, Birmingham, and Manchester stores, The Guardian reports.

BlackBerry Q10

"Selfridges' initial stock of the BlackBerry Q10 sold out in stores within two hours," the store said in a statement. "Stock of the BlackBerry Q10 is being continually deliver on the hour, every hour to keep up with demand."

Selfridges and BlackBerry are both keeping mum as to the total number of Q10 phones that were sold, but according to Michael Collins, a former hedge fund manger who attended the exclusive launch, some 2,000 units were purchased in the first 90 minutes alone, with an entire day's stock depleted in just six ours. He said there were exporters buying 20 or more units each, filling up suitcase after suitcase.

There was also a large number of corporate IT customers gobbling up whatever stock was available. This would suggest that BlackBerry's core audience still very much prefers a physical keyboard over that of a full touchscreen experience, the latter of which is offered by BlackBerry's Z10 device.
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That's really good for blackberry. It was really, really stupid of them to just stand by while there market in the business industry was being taken over by the competitors. The one thing I don't get is why they are charging an extra 50 dollars (250 vs 200) for this phone. I guess they think that a qwerty keyboard is worth a premium

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ajm531 replied on Mon, Apr 29 2013 10:28 AM

Yeah charging extra for the keyboard doesn't make sense. But this is a good sign at least in the UK for blackberry. It would be nice to see them make a big comeback in the us so that way there I'd more competition. Not surprised by this news considering many blackberry faithful held on to their older bb despite the awesome competition solely for that good ol keyboard

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Clixxer replied on Mon, Apr 29 2013 12:26 PM

I've kinda noticed something lately which is a bunch of companies that haven't really done anything lately and failing are dusting themselves off and getting on the right track again. Maybe the economy is picked up, good job Blackberry.

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sevags replied on Mon, Apr 29 2013 3:49 PM

I figured the keyboard version would sell better. Even in BB's own history they haven't had the greatest touch experience while almost everyone loved the keyboard devices. For business they should also be more durable with much fewer breaks than an all screen phone, possibly fewer typing mistakes, easier to use in different climates (like wearing gloves in the cold).

I wonder what % of buyers were average consumers and not purchasing for business.

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Way to go BlackBerry. I'm to read they are doing well. I hope they can keep this up and keep putting out a quality handset.

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