Microsoft Re-Tooling Xbox, Skype and Bing Brand

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News Posted: Sun, Apr 28 2013 10:08 PM
Evolution is a natural thing in the world of consumer electronics, even when it comes to branding. A few months back, Microsoft ushered in a new logo for itself, relying on flattened squares that showcase a new push in design to take away some of the gloss and glitz that has cropped up in recent years. Now, reports suggest that Microsoft may be extending its design overhaul from Windows right on down to Bing, Yammer and/or Skype.

And the timing makes sense. A new Xbox is likely right around the corner, and it'd make sense if Microsoft were to get every one of its major product lines into a similar design theme. The new language is just simpler and cleaner. We see design trends come and go, and it's likely that these will feel "too simple" and need a tweak in 5-7 years, but for now it seems to hit the spot.

Reports suggest that Nike provided at least some of the inspiration, as well as a number of other companies that are changing their design language. So, what do you think? Is Microsoft moving in the right direction? And one has to wonder -- what would the new Zune logo look like if that were still around?
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Kidbest100 replied on Sun, Apr 28 2013 10:27 PM

I can see why they would want to do this. If they keep the kind of tiled look that windows 8 has with Modern UI, and apply that to Xbox, then new, simple, and even just flat logos would suit if just fine!

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ajm531 replied on Sun, Apr 28 2013 11:52 PM

well the skype app for the metro UI is quite nice. So im sure what they mean but yeah change is always nice. a refresh is welcomed because if a company sticks to one design for too long people get bored and if people get bored they lose interest

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Johnny3D replied on Mon, Apr 29 2013 12:42 PM

I just hope they fix the recent bugs they've introduced into Skype (like the one where Skype just decides not to ring and you get your voicemail 45 minutes later). Change is often good, but not at the expense of quality. 

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