Verizon Wireless Eliminates Early Upgrade Eligibility, Must Wait Full 24 Months

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News Posted: Fri, Apr 12 2013 3:05 PM
We're not trying to pick on Verizon Wireless today (really, we're not), but we can't help it if the wireless carrier insists on putting targets on its back. The latest bit of news from Big Red is that it's getting rid of early upgrade eligibility and requiring that its subscribers ride out the entire length of their contracts before getting a new phone at a discounted rate.

Previously VZW subscribers would be eligible to upgrade at a reduced rate after 20 months. That's still an eternity with how fast the smartphone market evolves, but it was certainly nice to have the option of purchasing something new ahead of schedule. Not anymore.

Kyocera 6035
If your phone is this old, you're probably eligible for an upgrade.

"In alignment with the terms of the contract, customers on a two-year agreement will be eligible for an upgrade at 24 months versus today's early upgrade eligibility at 20 months," VZW announced today. "This change aligns the upgrade date with the contract end date and is consistent with how the majority of customers purchase new phones today. The first customers impacted by this change are customers whose contracts expire in January 2014. As always, customers may purchase a new phone at the full retail price at any time."

VZW didn't provide any other reasoning for the change, stating only that most customers wait until their contracts expire anyway. Fair enough, though it'd be nice of the company supported its position by supplying numerical data. Otherwise, it looks like an arbitrary change in terms at a time when the competition is heating up.
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Wow, well I'm not surprised. VZW do what they want cause they can. People can complain, but they continue to do business with them. I hate doing business with them but their coverage is excellent.

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Clixxer replied on Fri, Apr 12 2013 5:33 PM

Well im sure the data behind it shows that not enough people are upgrading fast enough to keep it around. I always waited for my contract to expire just so if I wanted to leave I had the option or something. Verizon does seem to be painting bull eyes on their backs with all the recent news from them. So when are the announcing the price hikes? :P

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If people need a new phone, maybe theyll just switch. That is why you allow early upgrades, even with a fee, so people dont switch. Retention is more important than growth!

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BillGoebel replied on Wed, Oct 22 2014 11:00 AM

They have eliminated the Discounted Upgrade all together. Your account will SAY upgrade but you dont get anything that anyone who signs a 2 year agreement doesnt already get. No additional discount for a customer who has had 5 lines for 10 years, thanks Big Red!

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