The problems with Hulu are (1) the "subscription model" is *still* ad-supported; (2) the interface of Hulu Desktop isn't compatible with Windows Media Center, which is arguably the most-popular way to watch media on a PC; (3) many shows remain unavailable on devices which are not PCs (such as the Roku) even when the subscriber has paid for Hulu Plus (can you say "bait & switch?"). Furthermore, Comcast, as a bandwidth provider, ought to be forbidden to also be a content provider because they have already demonstrated that they can and will take anti-competitive measures to protect their content-provider service from Netflix, Amazon, etc.
The American broadband scene is a mess due to non-compete monopolies, and until that's fixed, Hulu isn't going be really relevant.
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