Apple Boss Tim Cook Preaches Patience to Shareholders

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News Posted: Thu, Feb 28 2013 9:32 AM
Five months ago, Apple's share price was so high that there was talk of the Cupertino company hitting a $1 trillion valuation. Consumers and investors alike were excited about the impending launch of the iPhone 5, and rumors were hot and heavy of an iPad mini device on the horizon. Before it was all said and done, Apple's share price hit an all-time high of $705.07 per share, valuing the company at $660 billion. And today?

Apple's share price has fallen all the way to $444.57, dropping the company's market capitalization to $417.48 billion -- ouch! Supply issues and intense competition from the Android camp, particularly Samsung, has given investors cold feet when it comes to Apple, especially now that we're truly in the post-Steve Jobs era.

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Current CEO Tim Cook isn't blissfully unaware of Apple's sagging stock price or the lack of investor confidence, and he addressed both in a recent meeting with shareholders.

"I don't like it either. The board doesn't like it. The management team doesn't like it," Cook told investors, according to Reuters. "We we are focused on is the long term. This has always been a secret of Apple."

Cook says that by focusing on the long term, revenue and profit will follow. The challenge for investors, however, is trusting in Apple to duplicate its past success. It's fair to say that Android has caught up with Apple in the smartphone and tablet markets, so what comes next? There have been rumors of an Apple brand TV and, more recently, a smart iWatch, but can either one turn Apple's fortunes around? Just like Apple's investors, we'll have to be patient to find out.
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Super Dave replied on Thu, Feb 28 2013 10:44 AM

I'm no investor, but it seems to me that Google stock has a better chance of hitting $1,000 per share than Apple does (as I write this a share of Google stock is at $803). If Google Glass turns out to be a smash hit it would be interesting to see how it would affect the share price!

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I guess people are buying better phones for less, they are getting more for less purchasing other brands. The upgrades are so minor the smart people are starting to make the which. I believe in the USA iOS is not on the decline down 8-10% I saw somewhere.

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