OUYA To Mandate Free-To-Try Policy For All Apps On Platform

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News Posted: Thu, Feb 14 2013 1:46 PM
If Ouya fails at revolutionizing the gaming industry, it won't be from a lack of effort or ingenuity. In keeping with the open platform theme, Ouya chief Julie Uhrman reiterated that developers will be able to release whatever types of games they wish, so long as they adhere to a free-to-try format.

In doing so, Uhrman envisions a less cluttered and confusing app store. Her insistence on a free-to-try model also puts the consumer first, lessening the risk that a gamer will feel burned for having spent money on what they might consider to be a dud.

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"It cleans up the app store," Uhrman told GamesIndustry International at the DICE Summit in Las Vegas. "It removes the confusion between a paid app store and a free app store. We also think it cuts down on the copycat games, where you have games that look like each other and one is paid but the other is free and you don't know what to do."

That doesn't mean every game will be a winner, hence another reason why Ouya is committed to the try-before-you-buy approach. The company will check games for copyright infringement, malware, and pornography, but as for the quality of each game, Ouya isn't going to step in and dictate what games make the cut and which ones don't.
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3vi1 replied on Thu, Feb 14 2013 8:12 PM

I also hear' they're going to update the hardware every year.

I was pretty skeptical, at first, but this might turn out to be the Android platform that all devs target as a baseline.

What part of "Ph'nglui mglw'nafh Cthulhu R'lyeh wgah'nagl fhtagn" don't you understand?

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Dave_HH replied on Thu, Feb 14 2013 11:45 PM

Agreed, this could be a very interesting platform when it's all rolled out.

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sevags replied on Fri, Feb 15 2013 1:05 AM

Apple should take note of this.

APPLE TAKE NOTE OF THIS!!!!!

If all Ouya ends up doing is helping other app stores adopt this same policy I would consider the whole endeavor a success.

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I, too, was skeptical at first. But this seems to be a lot more than just android on a box.

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