We've always been moving Battlefield well out on the specs because of the huge PC embedded base of that business. And so moving from gen-three to a gen-four is not a huge uptick in cost. "The other key advantage for us is we've been building those types of titles on Frostbite, which is our proprietary engine. Moving Frostbite up to gen-four was a big task, but once you've done that, you now can do that across multiple titles as long as they're using the Frostbite engine.
I don't believe EA ever acts in a manner that benefits their consumers. While they do often have successful games, I really feel like it's mainly just because they market the hell out of it. The only thing that really keeps me connected to EA is the battlefield, bad company, and medal of honors series, which I honestly haven't been overly pleased with here lately. While battlefield 3 was a rather good game, I got a much more enjoyment playing Bad Company 2 or the newer medal of honor, unfortunately the rest of the world didn't feel the same and both of those games lost a lot of player base rather quickly. I finally got a chance to sit down and play Madden 2013 with a friend for the past 2 days, and I have to say... i'm not pleased at all. There were previous releases that seemed to have better functionality than the recent Madden. Oh well, i'll probably continued to be suckered into playing their games, and i'm sure they'll continue making a large profit.
So what do I get out of this article? Nothing but how they're going to make money.
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