Truly a fair argument on it's face, and fwiw I believe them since they chose to broadcast the decision.
That said, what will oland (8700/8600m and 8600/8500m oem) be then? 7500/7600? It would make absolutely no sense to launch Richland without it's gpu counterpart to the channel. This is not to mention Richland carries an 8000 series gpu title that exactly correspond to the oem specs (8670d and 8570d). Will we get a full-line RETAIL rebrand for 7700-7900? Either way, it's already a fallacy to state 7000 will remain stable.
Also, while one can make the argument the xbox and ps3 are specialized hardware, it is foolish to believe they are not based on conventional gpus that are or will be available in the market (like the g70/'rsx' to the ps3 or redwood/'latte' to the wii u). For example, it's pretty well accepted the ps4 uses a 1024sp design at ~800-900mhz (or perhaps a slightly slower gpu like 768sp) with an amd apu (perhaps 256sp). The xbox is all but definitively using a 768sp part at 800mhz (or again, maybe Trinity/richland + oland/mars, perhaps even one chip or single package). Pretty sure (at least the xbox) didn't spawn from Pitcairn, nor did Cape Verde magically spawn more processors. Like was said, AMD's resources are too thin to develop COMPLETELY different designs that will not be on the market.
While launch dates can change because of market conditions, this whole situation reeks of self-inflicted FUD.
You need to distinguish between an actual new GPU and a new nomenclature.
AMD sells Brazos as an HD 5000 and HD 6000 part. In reality, it's only HD 5000 -- Cypress.
The GPU inside Trinity is derived from Cayman, not GCN. Richland may have a GCN GPU -- or it may be a Cayman part with a clock speed nudge. AMD has implied that it will be the former.
If Richland has a Cayman GPU, it'll still be HD 6000-class, even if they call it HD 8000.
Oland isn't shipping yet. The HD 8000 OEM parts aren't based on the Oland GPU.
We'll just have to see what NVIDIA's move will be, because as it stands, both companies offer great products at the moment. I don't consider this to be much of a downside; if anything, the masses that own HD 7000 cards will be able to retain that "it's new!" feeling much longer :D
Sigh...I hate that this is standard practice for GPU's.
@RWilliams I've read that Nvidia is also doing the same thing as AMD. It appears both companies are waiting on similar technologies to release their new lines.
As I've said, if AMD rebrands the high-end, this will be a first for them. Nvidia caught a lot of flack for rebranding G92-based hardware from the NV 8xxx to NV 9xxx, but the situation at the top-end was rather more complex -- the GTX 9800 with 512MB of RAM was faster than the 8800 GTS 320 and generally faster than the 8800 GTS 640.
AMD has previously rebranded the midrange Cypress parts but not, to my knowledge, done the same for anything above the x870 family. The HD 6870 and HD 6970 were new parts, as was the HD 7870 and 7850. Obviously the highest end hardware was also refreshed every cycle.
Is there any evidence suggesting that the GPU inside the HD 8000M series is a second-gen GCN part? AMD refers to these as "Second generation of GCN products" but not "Second-generation GCN architecture." And that's a telling difference.
It's particularly noteworthy when considering that the HD 8000M parts replaced older chips that were still based on 40nm. It's a good upgrade. That's not in question. But I haven' t seen data on whether or not these GPUs are materially different from the HD 7000's core architecture.
No. No evidence. Sea Islands is still GCN 1.0.
Marco ChiappettaManaging Editor @ HotHardware.com
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OK, I can accept all of this, as long as they have an immediate price war.
Don't part with your illusions. When they are gone you may still exist, but you have ceased to live.
AMD can't afford a price war. They make very little money on Radeon as-is. Their net profit on GPU sales is typically 3-4%.
Only way to survive is to have at least a 7770 class GPU an their APU. 1080P playable (at least 45fps) graphics performance is a must. Anything less is not worth doing. The Playstation APU is rumored to have a 7850 GPU equivalent so they can actually produce the chip. Maybe even have dedicated GDDR5 ram for the GPU side of the chip would be possible to bring down the costs. And 22nm would also help a lot. . The APU could be incorporated in mid to high range HDTV's (with XBMC and Linux- a steam box with a socketed APU)
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