YouTube Launching Paid Channel Subscriptions This Spring

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News Posted: Wed, Jan 30 2013 10:23 AM
Google wants YouTube to be more than the World’s Largest Cat Video Collection, and it has a surefire plan to bring in higher quality video: money. Word on the street is that 2013 will see YouTube launch a subscription model that will give serious video producers an avenue for bringing in paying customers on YouTube.

It might not be too long before you're seeing prices next to the Subscribe buttons on YouTube.

Because Google hasn’t made an official announcement, pricing can’t be verified, but at the moment, it sounds as though subscriptions will be $5 or less. You’ll be able to subscribe to specific channels. There may be other paid options coming down the line, including early-access to specific videos and pay-per-view events.

Obviously, a paid subscription model is likely to start off small. Reports suggest that only 25 or so producers will offer paid subscription channels at the outset and the number will gradually increase. The rest of YouTube’s videos will remain free. However, ads are reportedly being considered, as well. It’s almost starting to sound like traditional TV, isn’t it?
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RWilliams replied on Wed, Jan 30 2013 1:19 PM

I'm all for this, though I'm anxious to see what kind of success it'll be. People don't expect to haul out their wallets when on YouTube, so when subscriptions start, I'm curious if most people will opt for it, or just look for alternative channels that happen to be free.

I can't imagine that producers get much of a cut advertising-wise, so this would be a great way to reliably be able to support your content.

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Well, I'm not sure about that. I know everything can be changing quickly. I know Youtube can be fun to watch if other part are free (no need to pay for that) I have my own account on youtube that started in 2009. But I will find out about that upcoming this spring.

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