I've never really considered the "app ecosystem" as a selling point for surface, but I suppose it makes complete sense. Microsoft has a long way to go to catch up to Android or Apple's app store, and a lot of app's are on someone's wish list. I personally thought the Surface was getting a lot more attention then this article says, but what else should I expect, Microsoft has one of the highest recognized brand names in the world, and has spent plenty on advertising the Surface.
Microsoft Surface: Kin, Mark II
I'm still baffled that MS thought not including a GPS was good business.
"The report from Detwiler suggests that Surface sales have suffered due to the product's low visibility. Units have only been available online via Microsoft.com or from the handful of Microsoft retail stores. No Best Buy, no Staples, no shelf presence at Wal-mart or Target translates into lower consumer awareness and weaker sales. "
This plus, the price point hit the nail on the head. You have to be able to go out and buy one in order for sales to follow. And at $399 they would sell.
And with the way MS is advertising Surface all the time, I bet some sales staff are getting frustrated having to say "Sorry we don't have that."
They should have made Wally world a US partner in the launch and sold them for 449 or less complete with the touch and there entire inventory would probably be gone. You would think they would notice the Amazon Kindle Fire. The comparison seems relevant to me as the device (especially the RT) has a specific closed garden market place owned by M$ just like the FIRE does at Amazon.
So you sell your device at a low return and make up the difference in software sold through said closed garden, then you not only expand your bottom line you raise awareness of your product, and also the millions of low cost files you sell which the end user pays for the bandwidth to receive it is nothing but a money tree whether it is .50 or $50.00 per unit after development (which much of that is are developed by people who pay to have there product approved and therefore available to your walled garden market) it seems totally imbecilic to me really to over price them as in reality it looses you money as a company.
rapid1 - MS has proven repeatedly that they are incompetent at selling non-Xbox hardware; that's why I mentioned the Kin. They also have the arrogant "We know what you want better than you do" attitude embodied in Jobs's Apple. That's why there there's no GPS in the Surface. Now, granted, I've only used GPS in my Lenovo Android tablet a half-dozen times, but that's 6 times I actually used it - and didn't spend a C-note on a TomTom or Garmin.
There have been some problems with the Xbox (notably with heating), but overall, *that* has been a demonstration of how to sell hardware in a walled garden. Most Xbox owners are enthusiastic, and ready to run out and buy DLC as soon as it's released, too.
Surface is already a flop, and it's likely to drag Windows 8 down with it.
I think it's too early to call Surface a flop. We haven't even got to Christmas yet, there are plenty of Microsoft families out there who haven't gotten their Christmas bonus yet
Flop is a bit of a overreaction.
I have both surface and windows 8, love them both. Had no problem with them and they do what i need them too do.
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