Microsoft Asks "Have You Been Scroogled?"

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News Posted: Wed, Nov 28 2012 2:09 PM

One of the popular sayings Google adopted early on was "Don't be evil." However, with a new initiative with Google Shopping, Microsoft feels the company is being less than honest. It's likely some consumers will agree.

Instead of displaying truly relevant search results when people search for a product using Google Shopping, the company is now displaying a list of targeted ads that are ranked by bid price (in other words, how much an advertiser will pay for the spot).

Microsoft has been quick to pick up on this practice and has created a site called Scroogled to spread the word about Google's practices and highlight how Microsoft's search engine, Bing, provides "honest" search results.  

To be fair, Google does disclose the practice on its shopping site, but only if you click the "Why these products?" link. When you do, you'll see a message which states: "Products and offers that match your query. Google is compensated by these merchants. Payment is one of several factors used to rank these results."

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MCaddick replied on Wed, Nov 28 2012 3:13 PM

Google ceased being honest and 'not evil' many years ago.

To be expected really, they are an advertising company after all, and ALL of their products and services are put out there for the sole purpose of increasing their ad revenue.

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RTietjens replied on Wed, Nov 28 2012 4:19 PM

Funny how Microsoft is quick to point out what Google is doing, but fails to mention that it's the exact same practice the Bing has *always* done, except MS didn't bother with disclosure.

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OSunday replied on Wed, Nov 28 2012 9:06 PM

I always wondered why when I searched for a product on Google shopping looking for a good deal I either got stuff equivalent to retail prices or if I ordered by price, I'd get semi related products with values under a dollar that weren't what I was looking for at all but this explains it..

I've honestly never been a fan of Bing but I might give it a shot to avoid getting scroogled haha

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Nothing ticks me off more about google, than stuff like this. But then again, they aren't the only ones that have done it. I'm absolutely sure that microsoft has done something of the like many, MANY times before.

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I would switch to Bing, but without a "Narrow by Date" feature for ALL it's searches, I simply cannot use it. Because every time I need to find something recent I'm forced back to Google.

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Dorkstar replied on Thu, Nov 29 2012 12:07 PM

Why is this an issue?  It's no different than paying for a billboard next to a highway versus paying for a billboard on a farm road.  

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eunoia replied on Thu, Nov 29 2012 2:44 PM

.

...pending.

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