'The research firm says it conducted a "user agent analysis on millions of mobile ad impressions,"'
This means that Apple users saw more ads than Android users. It does NOT mean that more Web traffic was generated using iPhones. I *never* see ads because I use a hosts file that prevents ads from being sent to me.
Good point about the ad-blocking mechanisms available to Android users, though I'm not sure it would make up a 12 percent differential, so it's probably still true (HotHardware readers are far more tech savvy than your everyday user). Either way, the end result is the same for companies who care about this kind of data.
I hope you don't ad block here RT. :)
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