iPhone 5 Quickly Passes Galaxy S III in Mobile Web Traffic

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News Posted: Sun, Oct 14 2012 11:04 AM
Extrapolate from this what you will, but when it comes to browsing the Web, Apple's iPhone 5 device is generating more traffic than Samsung's Galaxy S III, according to data collected by Chitika Insights. The research firm says it conducted a "user agent analysis on millions of mobile ad impressions," and did so for a week straight (October 3rd through October 9th). During that time, 56 percent of the Web traffic came from iPhone 5 users.

"The Galaxy S III has been available in the U.S. for nearly four months, and posted impressive sales figures – even beating out domestic sales of the iPhone 4S in August 2012. However, only 18 days since the public release of the iPhone 5, the newest Apple device has overtaken the Galaxy S III in terms of Web traffic volume," Chitika Insights points out.

Chitika Pie Chart

Chitika Insights theorizes that "record-breaking sales" and the iPhone's new-found ability to surf at 4G across the board are the factors explaining this "tremendous growth" shift in the mobile ecosystem. What that means for companies targeting mobile users is that Apple owners are more marketable, though the split is such that they'd be wise to continue optimizing online content for both devices.
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RTietjens replied on Sun, Oct 14 2012 11:57 AM

'The research firm says it conducted a "user agent analysis on millions of mobile ad impressions,"'

This means that Apple users saw more ads than Android users. It does NOT mean that more Web traffic was generated using iPhones. I *never* see ads because I use a hosts file that prevents ads from being sent to me.

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Paul_Lilly replied on Sun, Oct 14 2012 12:19 PM

Good point about the ad-blocking mechanisms available to Android users, though I'm not sure it would make up a 12 percent differential, so it's probably still true (HotHardware readers are far more tech savvy than your everyday user). Either way, the end result is the same for companies who care about this kind of data.

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Dave_HH replied on Sun, Oct 14 2012 9:25 PM

I hope you don't ad block here RT. :)

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