with the very nice hybrid laptop/tablet devices coming next year I just cant see a major demand for straight up win8 tablets unless they are competitive with nexus pricing which considering the price of the surface, I don't think they will even be remotely close. Then you still have these low powered chips to consider which isn't going to appeal to gamers and if your serious about productivity your probably not going to want a tablet with low power either. So here you have another casual internet device that has to compete with a nexus at the low end and an ipad at the trendy end.
they're pricing themselves out of the market.
If they price themselves at $350, they will need to convince people why they should buy it over a cheaper android.
A bit of a mistake in the article...
Kabini is the successor for the AMD C and E Series Brazos/2.0 APU's, and it's Tamesh that will be the successor to Hondo for the Z-Series. While Kaveri will replace Trinity, provided everything goes as planned of course...
Also, with a 1.7W max TDP, all Clover Trail systems will be fan-less. Intel basically just created a dual core version of Medfield optimized for Windows 8 tablets. So it's a SoC, and even uses the same LPDDR2 RAM and eMMC drive storage as ARM tablets have been using.
While Hondo isn't a SoC yet, since USB, SATA, and other functions are still handled by the Fusion Controller Hub (FCH), which also consumes a additional 0.55W to 0.68W during normal use. So the Hondo is more of a 5+W solution compared to Clover Trail's Z2760 1.7W solution. Though better graphics and USB 3.0 support is what makes Hondo stand out.
Tamesh though is suppose to be a SoC and is targeting the 2W range, but like stated in the article the timing is critical...
Not too many actually cheaper android devices, like the Asus Infinity with 32GB costs nearly $500 by itself and you have to add another $150 for the keyboard dock.
Models with active digitizers like the Samsung Galaxy Note 10.1 cost $549 for the 32GB model and over $640 for the 64GB model.
While most Clover Trail models will start at 64GB and quite a few are offering active digitizer pen and options like the Keyboard dock are included in some offerings like the HP Envy X2 for example.
Many of the so called cheaper devices either offer less and/or are being sold by companies that can afford to sell at cost or even at a loss but that's not true for the rest of the industry.
Amazon especially is mainly pushing their services, where most of their profits will be coming from instead of from the device sales.
While Apple pricing still exceeds many of these Clover Trail Windows 8 tablets. The iPad 3 may start at $499 for the 16GB model but that offers no USB, no HDMI, no microSD and half the lowest capacity you would find on a Windows device, which starts at 32GB minimum.
The iPad 3 goes to $599 for the 32GB and $699 for the 64GB WiFi only models. Add 3G/4G and you can add $130 to the price for a max of $829.
All before even adding the cost of docks, extra peripherals like keyboards, etc.
So they're actually pricing themselves into the status quo of the market, it's just that the market isn't yet offering better prices for what they're offering right now but prices are expected to go down over the next year or two. Just don't expect too much from the 1st gen offerings.
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