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Microsoft Working On Their Own Windows Phone, Already In The Lab

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News Posted: Wed, Oct 3 2012 2:08 PM
When Microsoft unveiled its own tablet, the Windows maker raised a bit of ire with its tablet hardware partners that we were also building tablets to run Windows 8 and Windows RT, and there were likely concerns among those same companies that Windows might develop its own phone, too.

That prospect was no doubt especially disconcerting for Nokia, which has leverage much of its future on selling handsets running Windows Phone 8. According to Windows Phone Central, those fears have been realized: Windows is indeed building its own phone, and the site’s confidential sources indicate that the device (or devices) already exist and is being tested in Microsoft’s labs.



Of course, from Microsoft’s perspective, developing its own hardware to support its Windows Phone platform makes plenty of sense. Both Apple and Google have their own hardware, platforms, and app stores, and that model has proven to be successful. Microsoft is simply copying a successful business model here.

It remains to be seen, of course, whether the Microsoft handset(s) will be any good, but if the innovative Surface tablet is any indication of what the company can build, a Microsoft phone will if nothing else be an interesting take on the Windows Phone 8 platform.
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JFarrell replied on Wed, Oct 3 2012 3:27 PM

Too much haste, too much greed, too little prudence can get you killed. There may be gold in them that hills but if your not prepared for the worst you'll get the worst. Check with Donner.

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RTietjens replied on Wed, Oct 3 2012 4:48 PM

I tired to check with Donner, but as it happens, I was late for dinner. It seems everyone's eaten.

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RiCoFrost replied on Wed, Oct 3 2012 8:53 PM

Cool, good on them. The more options we have the better.

Oh i would like to add its never too late and you will never ALWAYS be number one.

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karanm replied on Wed, Oct 3 2012 10:51 PM

Yea sounds like it could be trouble for Nokia, but we'll have to wait and see whether the phones are any good or if windows 8 on mobile devices can compete with the goliaths that are Android and iOS.

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Dave_HH replied on Thu, Oct 4 2012 6:57 AM

I am not getting the reference here. May I ask someone to clue me in?

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timaeus replied on Thu, Oct 4 2012 10:23 AM

I'm guessing this is supposed to be a reference to the Donner party, the pioneers who tried migrating to California, but caught trapped by snow in the Sierra Nevadas and ended up resorting to cannibalism. Except this was before the gold rush, so they weren't actually attempting it because of gold in the hills, just the general promise of unclaimed land.

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sevags replied on Thu, Oct 4 2012 11:46 AM

I don't think this is greed at all, are their competitors greedy for running on the same business model?

They have been churning out mobile OS's (though lackluster) that have played 2nd fiddle in terms of hardware and design and they are trying to change that. Imagine you we're a company developing super powerful yet very efficient car engine but car manufacturers keep putting them into Smart cars... To keep your company afloat you might just start designing your own car to showcase your engine.

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