So Planetary Annihilation, a game with a fantastic rendered trailer using in-production assets from the game itself, being used to demonstrate a gameplay concept still in the works, of which the technical implementation requires the Kickstarter funding to move forward, would not have made the strong showing it did with great vision from proven talent, because it's misrepresentation and such a developer is more likely to be scamming their fans.
It's the backer's fault if they're giving money out willy-nilly on Kickstarter, trailer or not. Planetary Annihilation is the only Kickstarter I've backed, and for good reason: Great vision, proven talent, and an entry in a dying corner of the RTS genre. What I DIDN'T do was back the Ouya because I thought I could finally get a nice budget console that'll run Arkham City and Black Ops II on my 1080p TV when it's running on an ARM CPU and an OS with a Java shell.
I'm pretty sure the rule about rendering is in regards to 3D renderings of physical products, not pre-rendered cinematics of games or movies.
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