AMD Slashes Prices on Radeon 7000 Series Graphics Cards

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News Posted: Fri, Jul 13 2012 6:01 PM
The marketing team over at Advanced Micro Devices (AMD) just dropped us a line to give us a heads up regarding upcoming price cuts to the Sunnyvale chip designer's Radeon HD 7000 Series graphics cards. New lower MSRPs officially go into effect on Monday, July 16, 2012 and include the following updated prices:
  • Radeon HD 7970 GHz Edition: $499
  • Radeon HD 7970: $429
  • Radeon HD 7950: $349
  • Radeon HD 7870 GHz Edition: $299
  • Radeon HD 7850: $249

To sweeten the pot, several of the above cards will come with freebie extras. The Radeon HD 7900 Series, for example, feature a 'Three-for-Free' promotion that includes (while supplies last) three DirectX 11 titles, while the Radeon HD 7800 Series will ship with a free copy of Dirt Showdown (also while supplies last).

AMD Radeon HD 7970 GHz Edition

If that weren't enough, AMD points out that its newest Catalyst suite delivers big time performance gains in some areas.

"In addition to the pricing updates, every one of our AMD Radeon HD 7000 Series products received a significant performance bump with our recent AMD Catalyst 12.7 drivers," AMD said in statement. "By delivering higher performance in top games such as Skyrim (>30 percent), Shogun 2 (>15 percent) and Batman Arkham City (>30 percent), Graphics Core Next continues to get better with ever driver release."

The new pricing puts AMD's graphics lineup in better position to compete with NVIDIA's Kepler architecture from a bang-for-buck perspective. And while the updated prices are supposed to go into effect on Monday, some retailers have already marked the cards down.

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realneil replied on Fri, Jul 13 2012 8:38 PM

Lower prices are always welcome news.

Don't part with your illusions. When they are gone you may still exist, but you have ceased to live.

(Mark Twain)

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Dave_HH replied on Fri, Jul 13 2012 9:11 PM

Amen brother. :)

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mhenriday replied on Sat, Jul 14 2012 6:55 AM

But AMD is hardly doing this out of the goodness of their hearts - this must be an nindicationl that the firm is having difficulty competing with the new Nvidia Kepler cards. I do hope this doesn't presage a general loss of AMD competitivity in the GPU arena, such as we have unfortunately seen vis à vis Intel in the CPU field....

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CDeeter replied on Sat, Jul 14 2012 11:25 AM

I'm not sure this is a sign of AMD having trouble competing with Kepler. More likely, it's a sign that we are half way to the 8000 series, yields are good on a process that is maturing, and a desire to put pressure on Nvidia.

AMD was able to keep their prices where they were for so long because of the lead AMD had with the 7000 series. It was what 3-5 months before Nvidia answered with their 600's? And Nvidia hasn't fully fleshed out that line, plus supply is still tight for their cards. Now AMD is lowering prices, placing even more pressure on them, and I wouldn't be surprised if we didn't start hearing about AMD's next gen cards in the fall.

Just checked Newegg, they have only two 680's listed at $499, the rest are over $500, while on the AMD side they have 16 7980's ranging from $429-479. I'd say the heat is on, best get a move on Nvidia.

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mhenriday replied on Sat, Jul 14 2012 11:31 AM

We shall see when the sales and earnings figures for the present quarter are released. I'm hoping for AMD - their presence in the market is needed - but I'm not betting on them....

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CDeeter replied on Sat, Jul 14 2012 11:49 AM

I hope so too.

AMD does need to get their butt in gear on the CPU side of things. Yes, Trinity looks pretty good in the mobile/ low end desktop space, and while Piledriver seems to be a nice improvement to Bulldozer, they need to close the gap with Intel soon.

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They're having problems selling these cards, despite having a 3month headstart. CGN is not far behind Kepler but the problem is 1) They're behind Kepler and 2) They're "AMD" not "ATI" so all the negative stuff (in the consumer's mind, I think it's called "mindshare") AMD's been having has been passed to their graphics division.

It's a shame really. Hope these price drops help them clear inventory. NVIDIA's selling every card they make (and it's not as few a number as AMD claims).

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realneil replied on Sat, Jul 14 2012 9:19 PM

NVIDIA's supply chain problems allowed AMD to keep the prices of their flagship cards higher,.....for longer. The Kepler parts ~are~ better, but they were hard to find for a long time. Having the fastest cards out there doesn't mean a thing if the people can't get them.

AMD knows that their cards are still damn good even if they aren't tops now, so they want to get a good price for them. These price reductions come when NVIDIA has started to release more products (fleshing out as it was already put so well) and I see this announcement as a reaction to that.

AMD has released many models of 7 series cards over time. They're cheaper and they do perform well enough for most present day games. I have two relatively inexpensive XFX HD-R7770's in crossfire here and they are fine with me.

I'd love to have some newer cards, but I'll wait to see just how it all plays out over the next few months first.

Don't part with your illusions. When they are gone you may still exist, but you have ceased to live.

(Mark Twain)

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mhenriday replied on Fri, Jul 20 2012 7:33 AM

Cf Joel Hruska's report on AMDs second quarter here : http://hothardware.com/cs/forums/p/62246/431975.aspx#431975....

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CDeeter replied on Fri, Jul 20 2012 8:09 AM

" AMD could actually run a headline off those figures -- the company's operating income from GPU sales has increased nearly sixfold, up to 8.6% from 1.5%"

GPUs were not the problem.

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LSanoy replied on Sat, Aug 4 2012 6:26 AM

good for AMD to gain more sales.

 

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