Looks like I'll be jumping ship sooner rather than later, if AMD is set on getting rid of its GPU division. Too bad really, as I've always used ATI/ AMD videocards.
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BMAN, I don't think you can jump to that conclusion here and I'm not sure what this current announcement really means in the long run. We'll have to see how it pans out.
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Yea BMAN, the article has a tone as if he's narrating Rory Read's mind in third person but he isn't so don't take it so hard. A lot of people see what they want to see, beta drivers will release if a game is broken or severely hindered in some way, this is guaranteed or AMD has NO GPU DIVISION. People stop buying, GG.
The idea behind this is that it's most likely in better interest for AMD to not be pressured in releasing a Catalyst Driver mandatorily each month. This allows programmers deeper access to manipulating drivers without having to make sure its functional before release. It's a larger window for improvement, allowing longer times before the need for time consuming extensive testing which would allow AMD to achieve greater stable performance.
I think you mischaracterize my meaning, as well as the fundamental reason AMD brought in a new CEO. Rory Read is there to create shareholder value and maximize AMD's ROI. He has already discussed, in great detail, how the company is going to do to this around its future SoC's. No more pushing for new process nodes at the expense of optimized manufacturing costs, no more trying to challenge Intel in all markets.
That's a given. That's what's known.
Will AMD continue to have a graphics business? Obviously. But you don't have to have a business degree to see the problem their net margin in GPUs represents. Even during its *best* years, AMD's net profit in GPUs has been in the single digits. Why is that the case? I honestly don't know. The fact that 80-90% of the workstation market belongs to Nvidia is undoubtedly a major factor, but it's certainly not the only one.
For AMD, the question isn't "Do we need a graphics strategy?" The question is "Do we need a workstation / enthusiast graphics strategy? I'm not suggesting that AMD is about to throw in the towel on graphics, but if you think this question hasn't been seriously considered, you're ignorant about the shake-ups that happen when a new executive brings in an entirely new executive team. Virtually no one that was running AMD two years ago is still with the company today.
If AMD can't bring its net margins on discrete graphics, I'd expect to see the company moving to reposition itself in that market.
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