NBC Details Olympics Coverage: Over 5,000 Hours, All Online*

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News Posted: Sun, May 27 2012 9:54 PM
Well, it's good to see broadcasters are getting with the times when it comes to major sporting events. NBC is going to be showcasing the 2012 Olympics from London, and naturally, they're doing everything they can to deliver the events in every way possible. But, there are a few catches. Coming soon, users will be blasted with over 5,000 hours of coverage, spread across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, Two Specialty Channels & 3D. Sounds like quite the undertaking, and we're betting you'll be hard pressed to keep up. But for avid fans, this will be the first Olympics broadcast in 3D, and it'll surpass the coverage of the 2008 Beijing Olympics by nearly 2,000 hours. NBCUniversal will average 291 hours of coverage per day over London's 19 days (including two days of soccer competition prior to the Opening Ceremony), and for the online viewers, there will be plenty to enjoy there as well.

The networks of NBCU will provide coverage of all 32 sports and all 302 medal competitions, and NBC will broadcast 272.5 hours of London Olympic coverage over 17 days.  NBCOlympics.com will live stream every event and sport for the first time ever. In all, the site will live stream more than 3,500 total programming hours, including the awarding of all 302 medals. NBCOlympics.com will live stream NBCU cable channels NBC Sports Network, MSNBC, CNBC and Bravo, but they will only be available to authenticated cable, satellite or telco customers. That's a big "but." But honestly, it's not unexpected. The same kind of "gotcha" is present with HBO Go and plenty of other online outlets.

Either way, it's good to see the Olympics getting so much online coverage. Clearly, cord-cutting is going on, but you better keep it connected if you want to view online. A strange paradox, indeed.
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FreeJet replied on Mon, May 28 2012 2:10 AM

NBC must swim the moat,
As London raised the armored coat,
Olympic flames ring round our throat,
A javelin thrown to pierce the note,
Which reads in full, I quote:
"Hello, Dear Earth, we are the Games,
We gather here to show our names,
We're fit as fit and show no shame.
And if we lose, we're still not lame.
Cuz we can move and jump and maim.
Stuff you can do, just not the same.
The funds we raise and all the fame.
The cereal box and steadfast aim,
Toward what end supposed to wane.
But over time, it's just inane."
I, for one, will watch your pain,
And NBC won, soaks all the gain.

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LBowen replied on Mon, May 28 2012 2:32 AM

I'll check out some of the feeds for sure. Gymnastics, Olympic Lifting, and just about any running event always catch my attention.

"I have the power!!"

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plicty866 replied on Mon, May 28 2012 3:30 AM

How many people? What activity & arrangement?

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It's about time NBC got with the times with online streaming. Too bad on having to be an authenticated cable customer.

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