According to a leaked product lineup, it would appear that RIM is slimming down its product line up in order to focus resources on its next-generation BlackBerry devices that are expected in the second half of this year. Even so, we could still see two BlackBerry Curve smartphones as well as a slightly tweaked new PlayBook tablet in the next few months.
The new Curve smartphones will likely be the BlackBerry Curve 9230 and the BlackBerry Curve 9320. The Curve 9230 will likely be an EDGE smartphone while the Curve 9320 is expected to be a HSPA device. The new PlayBook tablet is said to feature a 1.5GHz processor (an upgrade from the original PlayBook's 1GHz processor), HSPA+ connectivity, and NFC capabilities. The tablet could be available in May or June.
Reports on the web claim RIM will launch its BlackBerry 10 smartphone, currently codenamed London, in September. RIM is also said to be working on another BlackBerry 10 device that will be a part of the company's Bold line of flagship smartphones. Looking further down the road, RIM is supposedly planning a BlackBerry 10 device with a slide-out keyboard which could be available in the early part of 2013.
RIM has struggled lately to keep up with the competition brought by Android and iOS. In an effort to change things up, the company recently announced that the two men who founded the company would step down as co-CEOs and Thorsten Heins, the former COO of RIM, would take over as CEO. With the change in leadership, continued pressure and competition from Android and iOS, as well as the lack of any significant product launches in the first half of this year, RIM faces quite a few challenges. Can the company overcome these challenges and regain a strong position in the mobile market? Time will tell.
"the company recently announced that the two men who founded the company would step down as co-CEOs and Thorsten Heins, the former COO of RIM, would take over as CEO." that is the first step,well done.Like i said before this new CEO will face a lot of pressure too, as the future of rim depends on him now.Any company can overcome challenges and regain position as soon as new ideas and innovative products are released. Good luck RIM.
RIM? More like RIP. It's too bad really as BB used to be synonymous with security. They simply failed to keep up with the market direction. They need to do something drastic or truly innovative to catch up at this point.
They're still popular for security and reliability, it's just that they may have to give up on the tablet market.
Even without all the money they're losing with tablets, they are still hemorrhaging numbers in the smartphone market. They are still a full generation behind everyone else... even Windows Phone.
MS is making more money from their patents than on Windows Phone. So that last comparison is a little dubious. RIM is behind the curve on specifications of their phones and they have down in the market but again they still provide security and reliability that is still lacking in the rest of the Smart Phone market, which is why they still hold onto a loyal base despite their faults.
Main issue is if they can catch up in time before Enterprise alternatives become available, and they no longer become the only choice for that level of security.
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