End of an Era: Microsoft Pulling Out of CES after 2012

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News Posted: Wed, Dec 21 2011 2:34 PM
Microsoft is going to make one more big splash at the annual Consumer Electronics Show in Las Vegas, and after that, the Redmond software giant will barely keep up appearances at CES. After 2013, there will be no more Microsoft keynote presentations and no more Microsoft booths. While some are wondering if this is a sign that CES is on its last legs, Microsoft contends it's simply a matter of timing.

"We’ll continue to participate in CES as a great place to connect with partners and customers across the PC, phone and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing," Microsoft explained in a blog post.

Microsoft's upcoming keynote -- it's last -- marks the end of an era and caps off a relationship that's nearly two-decades old. It's also hardly surprising when you consider the lack of major announcements from Microsoft at CES. Still, it's a big loss for a convention that, quite frankly, seems to have shrunk a little bit in recent years, though it appears to have been a mutual decision.

"In the fourteen years that we have invited Microsoft to deliver a keynote address at CES, the company has unveiled some great innovations, from operating systems to gaming platforms to mobile technologies," the Consumer Electronics Association (CEA) said in a statement. "Both CEA and Microsoft have agreed that the time has come to end this great run, and so Microsoft will not have a keynote at the 2013 CES."
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This doesn't surprise me one bit, cr-Apple doesn't go for the same reason. I think MS will actually be represented enough by the other manufacturers so they really don't need a booth for themselves.

Now you're just mashing it!

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Perhaps they think CES is for upstart companies.

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AKnudson replied on Wed, Dec 21 2011 10:23 PM

No ces is for balls to the walls awesome. sorry that kinda slipped out. i am sad to see microsoft stop but its true as they said most of their product release is summer to autumn.

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omegadraco replied on Thu, Dec 22 2011 11:29 AM

Hmm so the question is if CES is to stick around who will be the main Keynote in 2013...

@Drake I agree with you that Microsoft will have plenty of representation with the other vendors.

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No big deal. Apple doesn't go to Mac-world either. Perhaps having it in January (which must suck in terms of travelling) has affected the size too.

Yeah Drake and Omega I agree, there'll still be enough at CES for fans to get their Microsoft fix.

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