Kingston's urDrive Transforms Flash Drives Into Active Storage Devices

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News Posted: Mon, Oct 24 2011 1:47 PM
Kingston, the same company that could very well have their label on your RAM or SSD, is introducing something a little different today. The company's latest is an effort to transform the USB flash drive into an active storage device. It's called urDrive, a cleverly named, free pre-loaded application available on a variety of its DataTraveler USB drives. urDrive transforms USB drives from passive storage to engaged, active storage, allowing consumers to easily access and organize their personal files, photos, music, games and videos. A built-in photo viewer and MP3 player makes looking at pictures and listening to music easy.

urDrive enhances security on the PC with Norton PC Checkup, which cans for virus infections (including spyware, worms and adware) and checks for slow performance and risks to identity and data. urDrive further enhances the digital experience with the Maxthon 3 Web browser. Maxthon 3 boasts industry-leading startup and rendering speeds, and architecture that gives users a truly portable, safe browsing experience. All temp files, history and cookies remain on the drive, keeping browsing private particularly on public computers. The service syncs files from USB to cloud offering backup and access. For family entertainment, urDrive provides access to the latest casual game titles from EA Games and PopCap Games.


urDrive is available as a free, pre-loaded application on Kingston’s entry-level DataTraveler 101G2, 108 and 109 USB Flash drives, and soon on the DTIG3. These devices offer consumers a choice in design and capacity, from 4GB to 32GB. There's a video above explaining exactly how it does its thing.
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I don't believe this is new or different, SanDisk's U3 software has been doing this for years.

But, that doesn't mean it's not cool.

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RTietjens replied on Tue, Oct 25 2011 12:44 PM

I was interested right up until you said "Norton," which, as a professional IT technician, I despise. It's bloated, slow, ineffective, and expensive, and I *WILL* *NOT* *HAVE* *IT* on any computer under my control. Which means the first thing I will have to do with all new Kingston USB flash drives is remove the urDrive partition, just as I do for U3.

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OSunday replied on Tue, Oct 25 2011 8:50 PM

Really cool idea providing cloud storage and applications but I think all that can be done more efficiently with dropbox and portable apps for free, still a neat product idea.

(*On a side not, why does the female voice actor have an accent?)

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IOlsen replied on Wed, Oct 26 2011 11:12 PM

("urDrive enhances security on the PC with Norton PC Checkup, which cans for virus infections")

I didn't know that virus scanners "cans for virus infections". ROFL

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Thank god I wasn't the only going reading along "urDrive enhances security on the PC with Nor...ton... next article."

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I just bought the Kingston SE9 16gb flash drive with urDrive. Now I wish I didn't. This is easily the SLOWEST flash drive I have ever owned and I've owned a lot of them. How could the DT101 G2 be so quick and the newer SE9 be so annoyingly slow? What teh f Kingston, get it together!

And P.S. People don't buy flash drives for the software on them. In most cases, noobs just get confused by it. Techies reformat to remove it immediately for space and speed. Please don't become another Sandisk, I simply will not buy their flash drives anymore because they're cheap construction, short life-span, and garbage pre-installed apps.

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