RIM to Take On Competitors With TV Box

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News Posted: Mon, Jul 18 2011 5:35 PM
Blackberry developer Research In Motion is reportedly working on a media box that connects to televisions and streams content from Netflix, Youtube, and other nearby media devices.

The box, which is code-named the Blackberry Cyclone, is intended to compete with similar products from Apple, Google, and others.

The specs for the box, which come from an unnamed source, include HDMI-out, wi-fi connectivity with the ability to interact with other devices on a network, and streaming content from Youtube and Netflix with "more to come."

The device supposedly looks like a larger version of the Blackberry Presenter, a BlackBerry smartphone accessory that allows users present Microsoft PowerPoint slides wirelessly from their phones.

If such a device is in the works, it is a questionable move for RIM; the company has been struggling as of late and has faced sharp criticism from analysts and investors. An attempt to put out a product in a relatively small and largely unsuccessful market against competitors like Apple TV, Google TV, Roku and the Boxee Box may not be a wise decision.



RIM has, however, found success in the BlackBerry marketplace, so the company has at least gotten a little good news.
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This actually makes a lot of sense; bb has always been more business oriented so I see this more as a business tool than a consumer tool. A lot of businesses are using large lcd's and tablets during meetings. This would be an easy way to connect everything during a meeting. Nice competition for apple tv in the meeting room, hopefully there are a few companies that are still on the bb bandwagon and pick up on this.

 

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OSunday replied on Tue, Jul 19 2011 4:37 PM

RIM: Playing catchup once again

Their past their prime

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AKwyn replied on Wed, Jul 20 2011 7:01 AM

Yup... Let's hope that they can do something radically different to make themselves stand out in the market.

 

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digitaldd replied on Wed, Jul 20 2011 11:32 AM

Drake_McNasty:

This actually makes a lot of sense; bb has always been more business oriented so I see this more as a business tool than a consumer tool. A lot of businesses are using large lcd's and tablets during meetings. This would be an easy way to connect everything during a meeting. Nice competition for apple tv in the meeting room, hopefully there are a few companies that are still on the bb bandwagon and pick up on this.

 

 

Most businesses have conference rooms with projectors or large flat screen TVs, and often they have A/V breakout boxes with all the ports easily accessible for connections from supported devices.  This would need to be priced right in order to sell and RIM rarely gets that right.

 

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