Will Apple Launch a New Product to Celebrate the Apple Store's 10th Birthday?

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News Posted: Tue, May 17 2011 4:40 PM
There's plenty of drama and suspense leading up to the Apple Store's 10th retail anniversary, which will take place this Thursday, May 19th. It's a significant milestone, and if all the online chatter is to be believed, Apple might be planning seize the day by launching a new product.

According to Boy Genius Report, around 10-15 employees from each Apple Store are on the books to work an overnight shift from late Saturday through mid-Sunday (apparently Apple plans to celebrate the Apple Store's birthday over the weekend). Adding to the intrigue, BGR claims to have heard from a "solid Apple source" that these employees will have to lock their cell phones in the main office and sign an NDA with Apple.

Sounds super secretive, doesn't it? Well, there's more. Apple workers will be hoisting up black curtains in store windows, so if you think you'll just stroll by this weekend and take a peek inside after hours, think again. In addition to all this, employees have reportedly been downloading gigabytes of data from corporate in a password protected ZIP archive labeled "training" that no one will have access to until Saturday afternoon.

It all sounds a little bit like a movie script, and unfortunately we won't get to see how it ends (begins?) until this weekend. Any thoughts on what Apple might be planning?
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HHGrrl replied on Tue, May 17 2011 5:25 PM

I have no idea what Apple is working on, but it sounds like a great idea from Apple's marketing staff to drum up lots of attention!

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I bet it's the new iturd.

Now you're just mashing it!

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Inspector replied on Tue, May 17 2011 6:34 PM

Its a planned attack on the world. soon apple will mind control all! :)

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CDeeter replied on Wed, May 18 2011 10:01 AM

18" Mac Book Air or new iPod

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coolice replied on Wed, May 18 2011 10:17 AM

Hmm, i was thinking more along the lines of the actual store might be more niftier than before. Perhaps nfc payment solutions?

Perhaps an iphone4 with new features? But yea i think CDeeter, your right, might be a new ipod. Gah, apple and their marketing techniques. I know i wont buy the device initially, But hot-dang!! I want to know what they are up to!

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rapid1 replied on Wed, May 18 2011 11:00 AM

They will introduce the new Bust of Steve Jobs for all the iSheep to put inside the door to there house, desk, or office that wirelessly connects to the internet and gets new statements 3 times a day, and speaks them when they are scheduled to be spoken. It will be Apples way to immortalize him and the start of there world take over plan as well as Apples new religion Applothic that goes to market this year around Christmas!

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jonation replied on Wed, May 18 2011 2:25 PM

they will have a massive sale: 10% off iPods and 5% off computers...

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CDeeter replied on Wed, May 18 2011 4:17 PM


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CDeeter replied on Thu, May 19 2011 5:18 PM

So what happened? Anyone know?

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Of course Apple launches a new and decent product in market to make Apple's 10th Birthday very special. This product connects with the memories of Apple's 10th Birthday. This is sure that this new product will be a different and very useful product.

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