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EBay Shares iPad 2 Sales Data

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News Posted: Thu, Mar 31 2011 10:37 AM
Apple's second generation iPad tablet has been on the market for nearly 3 weeks now, and while the Cupertino outfit isn't quite ready to cough up sales data, online auction site eBay does have some numbers to share.

As you know, the iPad 2 sold out of most stores during its opening weekend launch, making the tablet hard to come by. But one place out-of-stock items are rarely in short supply is eBay, albeit at hugely inflated prices. More on that in a moment. For now, what we're interested in is how many iPad 2 devices have been moved through the online auction site, and according to eBay, nearly 12,000 units were sold in auction in the two-week period between the U.S. launch and the iPad's launch in 25 additional international countries.


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Perhaps more interesting is the percentage of iPad 2 devices being sold in the U.S. compared to the iPad 1. Of those nearly 12,000 units, about 65 percent were sold to buyers living in the U.S., versus 35 percent  of first generation iPads in 2010. Based on this, one could say that Apple's iPad platform is increasing in popularity, even as the competition steps up their efforts with better equipped devices, like the recently released Xoom tablet. But the real reason might have to do with the shortage. Unlike the iPad 1, Apple didn't take pre-orders leading up to the launch of the iPad 2, so you either had to brave the long lines, or grab an iPad 2 off of eBay or Craigslist.

iPad 2 devices also found their way outside of the U.S. courtesy of eBayers, with the biggest export locations being Canada and Russia, followed by Hong Kong, Japan, and the United Kingdom.

As you can imagine, pricing was at a premium for Apple's short-stocked tablet. The average selling price of the 16GB Wi-Fi model was $697, up $198 from its retail price of $499. The pricing premium on the 64GB averaged $264 over the retail cost, and a whopping $406 premium on the 64GB with 3G built in.
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Insane as usual and somehow the same thing has happened with popular toys being released.

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Apple fanboys never cease to amaze me. I thought the iPad 3 is set to release in time for the Christmas shopping season?

They have proven that money does not grow in trees, it grows in slave like conditions in Chinese factory's.

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JOMA replied on Thu, Mar 31 2011 4:27 PM

All this tells me is that people are dumb (except the sellers of course).

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Inspector replied on Thu, Mar 31 2011 4:39 PM

lol love how USA just skyrockets the rest of the world.

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OSunday replied on Thu, Mar 31 2011 6:25 PM

Is this in quantity or profit?

I wonder if the Ipad 2's sold for 10X their value are taken into consideration if it is by profit, because I believe ebay takes a percentage of the sale of things sold by vendors, including the $1,000+ Ipad 2's

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rapid1 replied on Thu, Mar 31 2011 11:01 PM

This is funny I am sure you heard about the Apple conference selling out. Well Ebay has been selling a lot of those tickets to as resales for get this 3000-3500 and above a pop. I think for my investing for next year I am just gonna save until they announce there sale date next year and get as many tickets as I possibly can. Any investment with a 100% or better return gets my vote all the way to the bank any day of the week even on leap year.

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