VIZIO Climbs To No. 1 LCD HDTV Brand In North America

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News Posted: Fri, Feb 25 2011 4:35 PM

VIZIO has become the number one brand for LCD HDTVs in North America, the company said recently. When considering last year's sales numbers, VIZIO held the No. 1 spot for LCD HDTVs in the US with over 21% market share. In the final quarter of 2010, VIZIO's share of the market was 28%. VIZIO also boasts of being the leading shipper of LED backlit HDTVs in North America in Q4.

Consumers Make VIZIO the #1 LCD HDTV in North America

  • VIZIO #1 in US LCD HDTV for the full 2010 year with over 21% market share
  • VIZIO’s share for Q4 US LCD HDTVs was 28% - the highest share any brand in the industry has achieved since 2004
  • VIZIO led the top brands in the industry with 55% Y/Y LCD HDTV sales growth, continuing to increase their leadership role over the competition based upon consumer preference and choice
  • VIZIO secures 3 spots in the top 5 Best Sellers including a popular big screen 42” model

IRVINE, CA – FEBRUARY 24, 2011 — VIZIO, Inc. America’s #1 LCD HDTV Company, announced today that it outperformed the industry as the number one shipper of all flat panel HDTVs in Q4 2010 for both North America and the U.S. With an LCD HDTV share of more than 28%* VIZIO has captured the important essence of consumer desires in flat panel HDTV performance features, design form and value.

VIZIO saw significant sales increases with its 7-time award winning XVT Series lineup with VIZIO Internet Apps®, as well as in the Beyond TV category, headlined by Blu-ray players with wireless Internet apps and the nation’s bestselling Soundbars. VIZIO was also the leading shipper of LED backlit HDTVs in North America in Q4** behind the strength of its TruLED and Razor LED products shipping over 50% more backlit LED LCD TVs than its nearest competitor.

“VIZIO continues to defy conventional wisdom in the consumer electronics space with strong growth and innovation. Our team’s success has proven that consumers recognize great technology at a great price by unseating the industry’s traditional leaders in the LCD market,” stated Randy Waynick, Chief Sales Officer, of VIZIO. “Customers have embraced our higher performance product lineup and efficient retail partners in TVs and have now carried over their brand loyalty to our Beyond TV products, making VIZIO’s soundbars and Blu-ray players best sellers as well. Stay tuned in 2011 as we extend our “Entertainment Freedom for All” brand vision to Theater 3D HDTVs, tablets and smartphones.”

Adding to the meteoric growth of the brand, VIZIO’s Beyond TV Category, which includes soundbars, Blu-ray players, Headphones, Wall mounts, Cables, Wireless Routers, and other accessories, saw tremendous increases in Q4. Market-leading Soundbars saw sales growth of 200% Q/Q while sales of VIZIO’s popular Blu-ray players grew 163% representing 10% of the market***. Offering a wide range of Soundbar solutions with innovative wireless subwoofers in 5.1 and 2.1 channel configurations and sizes for small to large size televisions has allowed VIZIO to dominate this market -- capturing 54% of the growing market in Q4 based on CEA’s MarketMetrics data.

VIZIO has also become a leader in some key advanced TV categories, rising to #1 in LED LCD TV unit shipments in North America and was #2 in high frame rate LCD and 40”+ screen size,” stated Paul Gagnon, Director of North American TV Research at DisplaySearch.

DisplaySearch: Top 10 LCD TV Brands in North America for the Year of 2010
(Ranking by Unit Shipments in Thousands)

Rank
Vendor
2010
Market Share
2009
Y/Y% Change
1
VIZIO
6,962
18.2%
5,941
17%
2
Samsung
6,715
17.5%
6,418
5%
3
Funai
4,613
12.0%
4,758
-3%
4
Sony
3,998
10.4%
4,338
-8%
5
LG
3,711
9.7%
2,704
37%
6
Toshiba
2,274
5.9%
2,635
-14%
7
Sanyo
2,250
5.9%
2,106
7%
8
Sharp
1,243
3.2%
1,770
-30%
9
Panasonic
1,035
2.7%
889
16%
10
Westinghouse
476
1.2%
386
-1%

Source: DisplaySearch February 2011

The forth quarter’s results showed that consumers are looking for innovation as well as value for their HDTV purchases. Outpacing the industry, VIZIO LED HDTV shipments grew 993% Y/Y, Full HD LCD TVs grew 44% Y/Y, 46” and above TVs grew 92% Y/Y and 120Hz+ TVs grew 119% Y/Y***.

“U.S. consumers are demanding full-featured LCD TVs at the lowest possible prices,” said Riddhi Patel, Director, Television Systems, for IHS. “Television brands that successfully offer a combination of low pricing and advanced features, such as LED backlighting, Internet connectivity are gaining market share. Because of VIZIO’s ability to provide latest features at attractive prices, the brand has reached number 1 position in the US flat panel TV market in Q4 2010.”

iSuppli: Top 8 LCD-TV Brands in the United States for the Year of 2010
(Ranking by Unit Shipments in Thousands)

Rank
Vendor
2010
Market Share
2009
Y/Y% Change
1
VIZIO
6,929
21.3%
5,920
17%
2
Samsung
6,123
18.9%
5,608
9%
3
Sony
3,373
10.4%
3,681
-8%
4
LG
2,865
8.8%
2,533
13%
5
Toshiba
2,092
6.4%
2,394
-13%
6
Sanyo
1,978
6.1%
1,934
2%
7
Sharp
1,082
3.3%
1,592
-32%
8
Panasonic
963
3.0%
1,183
-19%
 
Total
32,459
 
32,324
0%

Source: iSuppli Corp. February 2011

iSuppli: Top 8 All Flat Panel Brands in the United States for Q4 2010
(Ranking by Unit Shipments in Thousands)

Source: iSuppli Corp. February 2011

Further displaying VIZIO’s growing popularity for the family’s main living room TV is Quixel Research’s Q4 list of the Top 5 Best Selling models in the US LCD TV market. One of VIZIO’s 40”+ LCD TV models was both the largest and the highest priced among those ranked in the top five best sellers for the quarter.

Quixel Research Market Update – Q4 2010
Top 5 Best Sellers by Units

Rank
Vendor
Q4 2010
Q4 2009
Y/Y% Change
Q3 2010
Q/Q % Change
1
VIZIO
2,867
1,844
55%
1,602
79%
2
Samsung
2,572
2,095
23%
1,817
42%
3
LG
1,247
1,048
19%
1,025
22%
4
Sony
1,049
1,318
-20%
796
32%
5
Panasonic
793
657
21%
812
-2%
6
Toshiba
708
708
0%
533
33%
7
Sanyo
522
443
18%
651
-20%
8
Sharp
264
317
-17%
380
-31%
 
Total
11,978
11,299
6%
9,699
23%

“VIZIO has become the brand to purchase for newest technology such as LED and Internet connected HDTV as well as their larger main living room TVs where they get the latest features at prices that allow them to step up to the next generation of entertainment,” stated Tamaryn Pratt, Analyst at Quixel Research."

*Source: iSuppli Research Q1 2011 Report of Q4 2010 US LCD Market Share
** Source: DisplaySearch Quarterly Advanced Global TV Shipment and Forecast Report
***Source: VIZIO, Inc.

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coolice replied on Sat, Feb 26 2011 2:54 PM

Anyone have first hand experience with this company? Also, whats fascinating, i remember reading an article that they were numero 2 a few years ago... and guess that, it was almost exactly 2 years ago HH posted this:

http://hothardware.com/cs/forums/p/42033/326008.aspx#326008

Seems like they're really upping the ante!

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JNoyd replied on Sat, Feb 26 2011 3:42 PM

It should read: VIZIO, Inc. America’s #1 LCD HDTV Company, announced today that it outperformed the industry as the number one shipper of LCD flat panel HDTVs in Q4 2010 for both North America and the U.S.

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realneil replied on Sat, Feb 26 2011 7:06 PM

I have two of this VIZIO brand, a 37" LCD and a 46" LCD. Both have been here at the house since summer 2006 and I've had no problems with them at all. Both still have a great picture, and I would buy VIZIO again. I had bought a SANYO 26" LCD at the same time I bought these, but it died in 2009.

Dogs are great judges of character, and if your dog doesn't like somebody being around, you shouldn't trust them.

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slugbug replied on Sat, Feb 26 2011 8:06 PM

VIZIO makes great TV's. I've been looking into getting one to replace my ageing Toshiba 34" CRT.

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Inspector replied on Sat, Feb 26 2011 11:15 PM

And one of u told me to stay away from VIZIO! lol

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MCook replied on Sun, Feb 27 2011 12:40 AM

Inspector, whoever said that is right, they may sell a lot but they often will use cheap components (google Vizio Pop of Death to see one common issue), and they don't have any inventory, so if you do have a problem getting parts to repair it can be a nightmare. Also, they do not have on-site service, YOU pay to ship the thing back to them, then wait until the send it back to you, which could take weeks to months. They are cheap for a reason, you may get a killer deal today but you may end up paying for it in the end, stay with brands like Sony, Sharp, Samsung, JVC and Panasonic, steer clear of Vizio and other "bargain" brands.

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realneil replied on Sun, Feb 27 2011 11:28 AM

MCook:
Also, they do not have on-site service

Both of mine (Vizio) came with 5 years of free in home service. Never had to use it though, because they work fine.

Dogs are great judges of character, and if your dog doesn't like somebody being around, you shouldn't trust them.

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rapid1 replied on Sun, Feb 27 2011 5:32 PM

rofl; I love it "Also, they do not have on-site service" re:MCook, "Both of mine (Vizio) came with 5 years of free in home service. " realneil. I am sorry to pull rank on ya MCook I have know realneil for several years now on here, and in general everything he has told me has been generally correct.

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realneil replied on Sun, Feb 27 2011 7:59 PM

Mine came with FREE in home service for 5 years.

I got them both at Costco at the same time. They were a fairly new brand at the time.

They don't offer that anymore though,...........

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AKwyn replied on Sun, Feb 27 2011 8:01 PM

I've seen Vizio branded TV's before but I've never expected they'd become this big. Still, congrats.

I may be looking towards a Vizio HDTV to make our living room a centerpiece, and that was before they became #1.

 

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MCook replied on Mon, Feb 28 2011 6:11 AM

I didn't say Neil had said anything false, and that's great that he has good service with Vizio, I still wouldn't buy one though :)

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Their the ultra cheap of HDTVs. Thank you but no, I'll stick with my Sharp Aquos. Much better quality panel, much better picture quality, much higher quality workmanship, and an actual usable warranty.

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realneil replied on Mon, Feb 28 2011 9:34 AM

MCook:
I didn't say Neil had said anything false

I know you didn't.

I bought these two panels because the cost was so low. At the time I had lots of money, (the good old days) but didn't want to blow it all on TV screens either. So I bought the less expensive screens. The Sanyo screen was more money per screen size but died rapidly.

One thing that I do with them is I take them outside and blow the dust out of them once a year. They do collect a lot of dust too. So keeping them clean may be helping.

The Aquos screens are nice, my daughter has a few of them, but my next purchase will be a 120Mhz. screen.

Dogs are great judges of character, and if your dog doesn't like somebody being around, you shouldn't trust them.

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jonation replied on Mon, Feb 28 2011 1:15 PM

I have a 42" true led. It's amazing, best bang for the buck. It looks better than my parents 46" sharp aquos, granted I have 120 hz refresh rate.

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realneil replied on Mon, Feb 28 2011 1:29 PM

The 120's I've seen on display have an outstanding picture.

Dogs are great judges of character, and if your dog doesn't like somebody being around, you shouldn't trust them.

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all the Vizio's I have seen have unbelievable picture. I been wanting one for my next purchase

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