Amazon Replaces Kindle With Revised Kindle: Faster, Slimmer, Sharper

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News Posted: Wed, Jul 28 2010 8:51 PM
Well, that explains that, doesn't it? 24 hours after Amazon's Kindle mysteriously appeared as being "out of stock" from Amazon themselves, the company has just revealed the latest generation of Kindle. The name isn't changing (it's still called "Kindle"), but the form factor has been tweaked, a new color has been added and it's faster in use.


The new Kindle will be available in both graphite and white, the former being first introduced by the new Kindle DX a few weeks ago. According to the company, the device is now 21% smaller, 15% lighter and the E Ink display shows a 50% improvement in contrast, a 20% faster page refresh and a battery life of up to one solid month with no wireless radios active. Even if you activate wireless, the device can last for days without being recharged.

In order to better combat the NOOK, Amazon's offering a $139 Wi-Fi only version, but a 3G + Wi-Fi version is also being made available for $189. That is definitely price competitive, and this definitely looks like a case of getting more for less. Amazon expects to ship the Kindle and Kindle Wi-Fi on August 27 to consumers in over 140 countries and 30 territories, and pre-orders are open now.

ANNOUNCING A NEW GENERATION OF KINDLE: THE ALL-NEW KINDLE IS SMALLER, LIGHTER, AND FASTER, WITH 50 PERCENT BETTER CONTRAST

Kindle's revolutionary wireless delivery and massive selection of content-now in a 21 percent smaller and 15 percent lighter design, with 50 percent better contrast, 20 percent faster page turns, up to one month of battery life, double the storage, and more-only $189, and still with free 3G wireless

Amazon also introduces new Kindle family member: Kindle Wi-Fi-only $139

SEATTLE-July 29, 2010-(NASDAQ: AMZN)-Millions of people are already reading on Kindles and Kindle is the #1 bestselling item on Amazon.com for two years running. It's also the most-wished-for, most-gifted, and has the most 5-star reviews of any product on Amazon.com. Today, Amazon.com is excited to introduce a new generation of Kindle. The all-new Kindle has a new electronic-ink screen with 50 percent better contrast than any other e-reader, a new sleek design with a 21 percent smaller body while still keeping the same 6-inch-size reading area, and a 15 percent lighter weight at just 8.7 ounces. The new Kindle also offers 20 percent faster page turns, up to one month of battery life, double the storage to 3,500 books, built-in Wi-Fi, a graphite color option and more-all for only $189, and still with free 3G wireless-no monthly bills or annual contracts.

Also today, Amazon introduced a new addition to its family of portable reading devices-Kindle Wi-Fi. Readers who don't need the convenience of free 3G wireless can now enjoy the new generation Kindle for the lower price of only $139. The all-new Kindle and Kindle Wi-Fi are now available for pre-order at www.amazon.com/kindle3G and www.amazon.com/kindleWi-Fi, and will ship to customers in over 140 countries and 30 territories beginning August 27.

Kindle offers the largest selection of the most popular books people want to read. The U.S. Kindle Store now has more than 630,000 books, including New Releases and 109 of 111 New York Times Best Sellers. Over 510,000 of these books are $9.99 or less, including 80 New York Times Best Sellers. Over 1.8 million free, out-of-copyright, pre-1923 books are also available to read on Kindle. Kindle lets you buy your books once and read them everywhere-on Kindle, Kindle DX, iPad, iPod touch, iPhone, Mac, PC, BlackBerry, and Android-based devices. Amazon's Whispersync technology syncs your place across devices, so you can pick up where you left off. With Kindle Worry-Free Archive, books you purchase from the Kindle Store are automatically backed up online in your Kindle library on Amazon where they can be re-downloaded wirelessly for free, anytime.

More than 235,000 books have been added to the Kindle Store in just the last six months, including New York Times Best Sellers "The Girl Who Kicked the Hornet's Nest," "The Immortal Life of Henrietta Lacks" and "The Passage." The Kindle Store also recently added 20 contemporary classics from the Wylie Agency's new "Odyssey Editions" imprint that are available for the first time as e-books and exclusively in the Kindle Store, including John Updike's Pulitzer Prize-winning Rabbit series, Vladimir Nabokov's "Lolita," Norman Mailer's "The Naked and the Dead," Philip Roth's "Portnoy's Complaint" and Ralph Ellison's "Invisible Man."

"Kindle is the best-selling product on Amazon for two years running. We lowered the price to $189 and sales growth tripled. Now, we are excited to introduce a new generation Kindle that is smaller, lighter, and faster, with 50 percent better contrast. Readers are going to do a double take when they see Kindle's bright new screen and feel how remarkably light the smaller 8.7 ounce design feels in one hand," said Jeff Bezos, Amazon.com Founder & CEO. "If you don't need the convenience of 3G wireless, we have an incredible new price point-$139 for Kindle Wi-Fi. Kindle Wi-Fi has all the same features, same bookstore, same high-contrast electronic paper display, and it's even a tiny bit lighter at 8.5 ounces. At this price point, many people are going to buy multiple units for the home and family."

All New, High-Contrast E-Ink Screen, Read in Bright Sunlight: The new Kindle uses Amazon's all-new electronic ink display with 50 percent better contrast for the clearest text and sharpest images. No other e-reader has this screen or this level of contrast. Unlike LCD screens, Kindle's paper-like display looks and reads like real paper, with no glare, even in bright sunlight.

New Proprietary Screen Technology-Faster Page Turns, New and Improved Fonts: Kindle's all-new, high-contrast electronic ink display is further optimized with Amazon's proprietary waveform and font technology to make pages turn faster and fonts sharper. Waveform is a series of electronic pulses that move black and white electronic ink particles to achieve a final gray level for an image or text. Amazon tuned the new Kindle's waveform and controller mechanism to make page turning 20 percent faster. In addition, this waveform tuning combined with new hand-built, custom fonts and font-hinting make words and letters more crisp, clear, and natural-looking. Font hints are instructions, written as code, that control points on a font character's line and improve legibility at small font sizes where few pixels are available. Hinting is a mix of aesthetic judgments and complicated technical strategies. Amazon designed its proprietary font-hinting to optimize specifically for the special characteristics of electronic ink.

New Sleek Design, Lighter Than a Paperback: The new Kindle has a 21 percent smaller body while still keeping the same 6-inch-size reading area. At only 8.7 ounces, the new Kindle is 15 percent lighter and still 1/3 of an inch thin, making it lighter than a paperback and thinner than a magazine. With Kindle you can read comfortably and naturally with just one hand for hours. The new Kindle Wi-Fi is even lighter at just 8.5 ounces.

Double the Storage, Holds 3,500 Books: The new Kindle has double the storage so you can carry up to 3,500 books.
Up To One Month of Battery Life: The new Kindle has up to one month of battery life with wireless off. Keep wireless on and your Kindle will have battery life of up to 10 days.

Free 3G Wireless: Kindle offers free 3G wireless, which means no annual contracts and no monthly fees. Global Wireless Coverage: Kindle is the only e-reader that lets you travel the globe and still get books in under 60 seconds with wireless coverage in over 100 countries and territories.

New Built-In Wi-Fi: In addition to free 3G wireless, Kindle now has built-in Wi-Fi support. Kindle owners will now be able to connect to Wi-Fi hotspots at home or on the road. Readers who don't need the convenience of free 3G wireless can purchase the new Kindle Wi-Fi for only $139 and download content over Wi-Fi. Amazon is offering free Wi-Fi access at AT&T Wi-Fi hotspots across the U.S. for shopping and downloading Kindle content-no AT&T registration, sign-in, or password required.

Quieter Page Turn Buttons: Quieter page turns means you can read all night without disturbing your partner.

Share Meaningful Passages: Share meaningful passages with friends and family with built-in Twitter and Facebook integration.

Simple to Use: Kindle is ready to use right out of the box – no setup, no software to install, no computer required.

Books in 60 Seconds: With fast, free wireless delivery, you can start reading books on Kindle in less than 60 seconds.

Massive Selection: The Kindle Store has over 630,000 books, including 109 of 111 New York Times Best Sellers, plus audiobooks, periodicals and blogs.

Free, Out-of-Copyright Books: Over 1.8 million free, out-of-copyright, pre-1923 books such as "Pride and Prejudice" are available to read on Kindle.

Low Book Prices: Over 510,000 of the 630,000 books in the Kindle Store are $9.99 or less, including 80 New York Times Best Sellers.

Free Book Samples: First chapters of Kindle books are available to download and read for free before you decide to buy.

Read Everywhere with Whispersync: Kindle books can be read on your Kindle, iPhone, iPad, PC, Mac, BlackBerry, and Android-based devices. Amazon's Whispersync technology syncs your place across devices, so you can pick up where you left off.

Worry-Free Archive: Books purchased from the Kindle Store are automatically backed up online in your Kindle library on Amazon where they can be re-downloaded wirelessly for free, anytime.

Improved PDF Reader: The new Kindle uses an improved built-in PDF reader with new dictionary lookup, notes and highlights, and support for password protected PDFs.

New WebKit-based Browser (experimental): The new Kindle uses a new web browser based on the industry-leading open source Web browser engine, WebKit. The updated browser is faster, easier to navigate, and provides a new "article mode" feature that simplifies web pages to just the main text- based content for easier reading. Web browsing with Kindle over 3G or Wi-Fi is free.

New Voice Guide: With Text-to-Speech, Kindle can read out loud to you. New Text-to-Speech enabled menus allow customers to navigate Kindle without having to read menu options. In addition to listening to books aloud, users now have the option of listening to content listings on the home screen, item descriptions, and all menu options.

New Lighted Leather Cover: The all-new Kindle cover features an integrated, retractable reading light that lets you read comfortably anytime, anywhere. The light is a permanent part of the cover, so it's always with you, and hides away into the cover when not in use. The high-quality LED light illuminates Kindle's entire paper-like display, adding brightness without adding glare. Amazon's patent-pending hinge system secures Kindle in place and conducts electricity from Kindle's battery to the reading light, eliminating the need for batteries. The conductive hinges are gold-plated to ensure a reliable electrical connection. Gold is used because of its ability to make good electrical contact even with low force and for its corrosion resistance. The Kindle cover is sold separately.

Customers can discover full details and pre-order the new Kindle and Kindle Wi-Fi starting today at www.amazon.com/kindle3G and www.amazon.com/kindleWi-Fi. For new high-resolution images of the new generation Kindle, visit www.amazon.com/pr/kindle/images.
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sackyhack replied on Wed, Jul 28 2010 11:39 PM

I actually saw a dude on the train today with a Kindle. The screen was surprisingly hi-rez and looked like a flattened page out of a book, rather than an LCD screen. It was kind of an odd effect. I think, especially with this new offering, e-readers can stay afloat if they specialize rather than try to compete with the iPad.

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acarzt replied on Thu, Jul 29 2010 12:20 AM

sackyhack:

The screen was surprisingly hi-rez and looked like a flattened page out of a book, rather than an LCD screen.

That's because it's an e-ink display, and yea it looks pretty awesome. It's something you really have to experience in person.

They are attempting to recreate a experience of reading a book as closely as they can.

Also, those prices are a slap in the face to B&N lol

I don't like this new color tho... it makes it look bland

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ClemSnide replied on Thu, Jul 29 2010 12:32 AM

I'd get the graphite model, if I was in the market for a Kindle, which I'm not. So there.

Good for them, revising the product, which was showing its age. (But how many whinges are we going to hear at Amazon.com from Kindle 2 users about how they hate the Kindle 3? You find plenty of 1 -> 2 complaints. Some people, they just don't like progress.) Free classic books? I can dig it. Now add an open app environment, free games, and Web browsing (with type large enough to be read, if you would be so kind) and it'd be a contender to replace the iPod, with its Stanza ereader.

...Oh, and also it shouldn't delete your books. That's another qualification under which I don't quite trust Amazon. Has anyone published a way to jailbreak the Kindle?


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fat78 replied on Thu, Jul 29 2010 1:00 AM

This new screen looks much clearer then the kindle 2

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TSchutte replied on Thu, Jul 29 2010 7:38 AM

Of course they dropped the price & improved the Kindle - I just bought a Nook for my wife.

Yes the e-ink is just plain awesome. Beats reading on lcd hands down. In fact at $139 I may have to get a Kindle.

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At $139 this is finally getting into the price range where I would consider one. In fact, it is very close to the sub $100 space.

Clem, you can not compare an e-reader to the iPod/iPad. The screen on even an older e-reader (e-ink) is way better for reading. Very easy on the eyes and works well outside.

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CCopeland replied on Thu, Jul 29 2010 11:41 AM

Kindle might be just like 'paper' reading, but I have read several books so far on the iPad... and it works very well... No eye strain at all and you can read in bed with the lights out. Yep... can't read outside in the Sun, but I would never do that anyway.

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Chainzsaw replied on Thu, Jul 29 2010 12:01 PM

Well I was complaining about price a few articles back about the kindle...139$ is not too bad now.

Now they just need color in these things...

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Inspector replied on Thu, Jul 29 2010 1:29 PM

Ya chainzsaw, i would love to get this with color... for someone else thats not me :D i don't read too much so ya :P

The device looks pretty neat.

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At those prices, I hope they are sheilded from EMP's?

Or else after 2012, we all might be feeling like Henry Bemis:P

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acarzt replied on Thu, Jul 29 2010 7:08 PM

Chainzsaw:

Well I was complaining about price a few articles back about the kindle...139$ is not too bad now.

Now they just need color in these things...

Color e-ink is still a ways off... but i'm hoping HP can finish up their screen soon :-D

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acarzt replied on Thu, Jul 29 2010 7:08 PM

animatortom:

At those prices, I hope they are sheilded from EMP's?

Or else after 2012, we all might be feeling like Henry Bemis:P

I thought that was supposed to happen in 2011?

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HUH? What Mayan calender are you lookin at!

I pay attention to all that stuff and never heard about 2011?

Unless that is some kind of liberal fear tactic? What? is Beck supposed to be so racist that he causes WWIII, even though he is not in charge?
 
Last I checked The world will end on December 21, 2012:P
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realneil replied on Thu, Jul 29 2010 7:53 PM

I have a Kindle that my daughter gave me. I like it allot. Now that they've come down some, I'll get one for my wife. I catch her checking mine out occasionally.

The E-Ink screens are supposed to be better for your eyes than the iScreens, but I saw an iScreen the other day that was very nice to look at.

Also, isn't the Nook a color screen?

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acarzt replied on Thu, Jul 29 2010 11:01 PM

The sun is supposed to hit a Solar Maximum in 2012. But some scientists think it will come sooner.

Supposedly there will be solar flares strong enough to knock out electronics. It's gonna be the biggest one in 50 years.

Time to get some sheilding for all of your electronics.

:-)

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acarzt replied on Thu, Jul 29 2010 11:04 PM

realneil:

I have a Kindle that my daughter gave me. I like it allot. Now that they've come down some, I'll get one for my wife. I catch her checking mine out occasionally.

The E-Ink screens are supposed to be better for your eyes than the iScreens, but I saw an iScreen the other day that was very nice to look at.

Also, isn't the Nook a color screen?

The nook has 2 screens. 1 e-ink and the other is a small touch screen LCD that you use as the keyboard and you can view covers and slide around through your books.

You can also load up webpages on it. They show black and white on the e-ink, obviously and your scroll up and down the page and whatever section you have highlights shows up on the color display.

It's not very fast, but it's better than nothing.

It also has Sudoku and Chess :-)

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ClemSnide replied on Fri, Jul 30 2010 12:13 AM

Using my own eyes, InfinityzeN, I must respectfully disagree with you. Now, of course, perhaps they had a chunk of hardware that could potentially have been a better ereader than the iPod Touch-- they just frakked it up later in the design cycle. I hope you understand that a voracious reader and technology buff like myself would have spent a lot of time comparing them.

Example: Sony's Reader Touch. Take a decently sharp e-ink screen and put a layer of film over it that brings it back to Palm Pilot sharpness and clarity.

So yes, I compared the Kindle and iPod Touch, as well as the Sony Reader and several lesser-known ereaders; and decided in favor of the iPod with Lexcycle's Stanza software. Therefore I can truthfully say that I can indeed compare the iPod to the other ereaders, and find it the winner. Plus it lets me kick ass in iMobsters and play my favorite e-surance commercials. Love that Erin!


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acarzt replied on Fri, Jul 30 2010 12:35 AM

LOL @ the e-surance comment.

I really loathe those commercials lol

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fat78 replied on Wed, Aug 4 2010 2:31 AM

E ink is much easier to read outdoors i think. if i am sitting out side with my kindle the text seems alot more like real paper and ink while reading (not sure if thats just me) And if your eyes are like my and get stressed after reading for a while you can just turn on the text to speech.(Which for the kindle still needs a little work because it some times reads over words quickly at the end of a line).

The kindle has realy helped me get though books alot faster because i dont have to stop reading when my eyes get stressed, able to listen to books while working out, its very portable with long battery life and over time you may begin to save money buying digital books over paper. Been able to study for my comptia A+ alot better with the kindle.

(Just my opinion but i think the kindle is a fantastic piece of hardware)

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