Commercial Advertisement Loudness Mitigation Act (CALM)

Representative Anna Eshoo from California has introduced a bill to make television commercials "Shut up", or at least not blare at you causing your ears to jump out of your head and run away.

This is good news.

________________________________________________________________________

Read more here.

A Bill to require the Federal Communications Commission to prescribe a standard to preclude commercials from being broadcast at louder volumes than the program material they accompany.

(a) Regulation Required- Within one year after the date of enactment of this Act, the Federal Communications Commission shall prescribe pursuant to the Communications Act of 1934 (47 U.S.C. 151 et seq.) a regulation that provides, in connection with any video programming that is broadcast or that is distributed by any multichannel video programming distributor, that--

•  
  (1) advertisements accompanying such video programming shall not be excessively noisy or strident;

•  
  (2) such advertisements shall not be presented at modulation levels substantially higher than the program material that such advertisements accompany; and

•  
  (3) the average maximum loudness of such advertisements shall not be substantially higher than the average maximum loudness of the program material that such advertisements accompany.

Dang, someone in Congress actually proposed legislation that makes sense! I have never sent an email to a representative, but I feel so enthusiastic about this that I am going to send a 'thank you' to representative Anna Eshoo. If you would like to do the same, go HERE. Hey, our representatives need to know when they do something right (for a change)!

Yeah this would be cool. Some commercials are really really loud.