Items tagged with YouTube

It should strike no one as a surprise that digital video has become big business. Let be more accurate; it's a huge business. When Google purchased YouTube almost ten years ago, there were few people who truly understood what it'd become. Today it's one of the most popular websites on the planet, ranking 3rd globally (behind Google.com and Facebook.com). It's also no doubt responsible for a lot more bandwidth than most other sites out there, so it's of little surprise then that the company's Chief Business Officer sees a bright future. At CES, Robert Kyncl reiterated a couple of predictions... Read more...
T-Mobile is coming under fire from all sides for its Binge On streaming initiative. Binge On, which is on by default, reduces the quality of streaming services to 480p in order to lessen the strain on T-Mobile’s wireless network. In return, customers are afforded unlimited streaming without tapping into their monthly data allotment. Not everyone was happy about this move, however. Google was particularly incensed, as it never signed up to be a partner with Binge On, yet its videos were reduced to 480p quality anyway. “Reducing data charges can be good for users, but it doesn’t justify throttling... Read more...
T-Mobile’s Binge On initiative at first seemed like a pretty good deal for its customers. In exchange for reduced video quality (480p), T-Mobile customers could enjoy unlimited streaming from partner services including Hulu and Netflix without hitting their monthly data pool. Initially, FCC Commissioner Tom Wheeler gave Binge On the thumbs up, stating that it is an “innovative” service. "It's clear in the Open Internet Order that we said we are pro-competition and pro innovation. Clearly this meets both of those criteria. It's highly innovative and highly competitive," added Wheeler. However, upon... Read more...
We all know that streaming services have consumed a sizable portion of Internet traffic in recent years, but a new report from Sandvine is giving us some insight into just how dominant streaming video and audio has become. According to Sandvine, streaming video and audio account for a whopping 70 percent of all fixed-access (i.e. home broadband) Internet traffic in North America. What’s even more amazing is that streaming services’ share of the pie has more than doubled in the past five years. And out of all of the streaming services available, it should come as no surprise that Netflix is the... Read more...
YouTube is an amazing service for a huge number of reasons, but if there's one thing that's not fun about it, it's the ever-existing threat of a company taking legal action against you because of a video upload. We see this happen all of the time, and often, users don't even know what they're actually allowed to upload. Uploading a song or parody, for example, is a hit-or-miss endeavor: you may get away with it or simply have the company monetize it on its own; or, if you catch a particular company on a bad day, you may wake up to a disabled video and a hit against your account. Some might argue... Read more...
It's no secret that Google and Microsoft haven't been on the friendliest terms for quite some time, something the large number of lawsuits each firm has filed against the other has no doubt had something to do with. However, it appears that the frosty relationship may be thawing. Last week, both companies revealed that all lawsuits filed against each other would be dropped, so that both could work together in the future "to benefit our customers". On the Microsoft side, we've seen a definite warming-up to Google this past year, at least where Android is concerned. This past summer, the company... Read more...
It's official: Google is now a subsidiary. Feels weird, doesn't it? The change happened yesterday as a new parent company, Alphabet, takes Google and other ventures under its wing. Google as a subsidiary means little to consumers, though, as it's still going to be the front-facing brand; the name associated with Android, Search, Apps, Maps, and so on. As the graphic below highlights, Alphabet will initially consist of seven separate companies, each with its own CEO. Google Ventures will look after acquisitions and funding; Calico will be responsible for the health side of things; Nest will be smart... Read more...
YouTube has been planning to introduce subscriptions to remove advertisements from its website for quite some time, and it seems we're on the verge of it finally rolling out. Yesterday, the company sent out an email to content providers requesting them to agree to updated terms; if they fail to do so, their videos will either stop being monetized, or stop being shown in the US. In the email, it's noted that 95% of partners have signed up so far, and given the side-effects of not doing so, that's not too much of a surprise. If you happen to be a YouTube content creator, you'll want to log in before... Read more...
Much to the chagrin of some and to the delight of others, YouTube is force feeding pre-video advertisements in their entirety to Chrome browser users who have ad blocking extensions like AdBlock installed. Those affected also point out that the Skip Now button that would normally allow them to sidestep an ad after a few seconds of viewing doesn't appear when attempting to block ads in Chrome. It's not entirely clear if this is an intentional move by Google. AdBlock Plus designer Ben Williams told The Inquirer that it's "an issue in Chrome" that only affects "a small subset of users." As far as... Read more...
Few would disagree that YouTube dominates the online streaming video scene, and with that kind of foundation in place, Google sees an opportunity to expand into gaming. No, not as a game developer, but as an alternative to Twitch, the live streaming video game company that it tried to acquire last year before Amazon swooped in with a $970 million bid. Called YouTube Gaming, the new venture is set to launch later today, according to Variety. If previous information holds true, it will consist of more than 25,000 game pages and channels at launch in the U.S. and U.K. These pages and channels will... Read more...
To compliment today’s launch of the GeForce GTX 950, Nvidia is also announcing that they’ve taught their GeForce Experience software a few new tricks. Two and a half years ago when Nvidia debuted GeForce Experience, it carried a simple tagline: “Console Simplicity, PC Performance.” In its infancy, it merely analyzed your unique hardware and recommend ideal settings for a popular selection of games, targeting a perfect balance between performance and visual fidelity without the user needing to experiment with dozens of graphics tweaks.  Since then, GeForce Experience has seen healthy growth... Read more...
One of the lamest things that Google did in recent years was to require that everyone signup for a Google+ account just so that they post comments or share content across its vast portfolio of services. If you wanted to simply leave a brief comment on a YouTube video showcasing adorable little kittens, you needed Google+. Of course, we all knew why Google made this move. It wanted to “encourage” its customers to use the social network and bolster of its usage numbers to counter the likes of Facebook and Twitter. However, Google could no longer turn a deaf ear to its many critics. In late May, the... Read more...
If you've never watched a 360-degree video on YouTube, you should check one out, they're pretty nifty. They're so neat that Google is extending the functionality to advertisers so they can deliver more immersive ads on Chrome and the mobile YouTube app for Android and iOS devices, the company announced in a blog post today. For advertisers wondering why they'd want to go through the bother of making a 360-degree video, Google is quick to point out that existing campaigns that have been testing the feature have been "impressive" so far. Providing some empirical data to the claim, Google says that... Read more...
Vertical videos are proof that we're in over our heads with smartphones. Here we have these wonder pocket-sized gadgets that can capture precious moments like little Johnny getting his first hit in baseball or your sweet niece Sarah reciting the alphabet. Unfortunately, too many of these memories are ruined by holding the phone the wrong way resulting in the dreaded vertical video. Education is the only real solution, but in lieu of teaching everyone, everywhere how to properly shoot a video on their mobile device, Google has made the best of a bad situation by changing how YouTube displays such... Read more...
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