Items tagged with Yale

The online search wars are serious business, so when Microsoft got called out by a Yale study suggesting the Redmond software giant's claims of users choosing Bing over Google at a nearly 2-to-1 clip in its "Bing It On" challenge are hogwash, Microsoft felt compelled to fire back and address each and every point of the study. Let's back up a moment. Back in 2012, Microsoft conducted a blind comparison test of Bing versus Google via its Bing It On website, and during that test, almost twice as many people selected Bing's results. Then in 2013, Microsoft updated its claim from saying "People chose... Read more...