Items tagged with web search
As you will recall, Microsoft and Yahoo announced an agreement back in July to team up in hopes of improving their competitive position against Google. Now that the deal has been unconditionally cleared by the U.S. Department of Justice and the European Commission, the partnership is one step closer to reality. Under the terms of the agreement, Bing will become the search engine for both Microsoft and Yahoo sites. Yahoo, in turn, will focus on attracting the big advertisers. The automated auction of search ads that will be used on both companies' sites will be handled by Microsoft; Microsoft will... Read more...