Items tagged with Survey

After the passing of Steve Jobs, there was a huge question mark surrounding Tim Cook's ability to lead Apple and fill the shoes worn so successfully by the company's co-founder. And what has he done since then? Cook has continued to navigate Apple towards obscene quarterly profits, and even when investors worry themselves silly over sales estimates and product rumors, the company still lines their pockets. On the consumer side, Apple is still seeing success as well. Under the first full year of Tim Cook's leadership, Apple took home repeat Brand of the Year distinctions in three categories from... Read more...
It's easy to view the overall decline in the print newspaper business, coupled with the surge in e-reader and tablet ownership, as a death knell for paper books. After all, the printed word has been around for so long, that surely it must be on its way out -- right? Well, perhaps in some instances, but not in others. A new Rasmussen Report suggests that three in four U.S.-based readers "still prefer a traditional book over an electronic book-reading device and continue to reads books that way." The report is based on a telephone survey, and it found that 75% of American Adults would rather read... Read more...
Mobile phones are everywhere these days, that's hardly surprising news. But what's interesting about this is that the majority of Americans now own smartphone devices, according to Pew Rsearch Center's Internet and American Life Project. It's the first time smartphones have been in the hands of the majority since Pew Research Center began systematically tracking smartphone adoption. The finding is based on a survey of 2,252 adults who are at least 18 years old. Among them, 55 percent of cell phone owners indicated they own a smartphone, and 58 percent said that their phone operates on a smartphone... Read more...
Survey results from the latest American Customer Satisfaction (ACSI) Index reveal a growing affinity towards Samsung handsets, as if that's any surprise. Samsung scored a 76 on ACSI's survey, which is an independent national benchmark of customer satisfaction that reports scores on a scale of 0 to 100, up 7 percent from last year. That represents the biggest year-over-year gain of any handset maker. Only two other mobile handset makers had a higher satisfaction rating than Samsung. One of them was Motorola Mobility, which climbed 5.5 percent to score a 77 on the 100-point scale. Interestingly,... Read more...
Electronics break all the time, it happens. The question is, are you able to repair a broken gadget, assuming it's out of warranty? Some devices are a bear to service, like the Pebble Smartwatch, which the folks at iFixIt deemed damn near impossible to open up without destroying or at least compromising its waterproofing capabilities. That's just one example, but something hardware manufacturers should be conscious of is that easy-to-repair electronics are more likely to lead to repeat customers. So suggests a new consumer survey by iFixIt. The repair site pinged over 13,200 users and asked them... Read more...
Are iPhone users more satisfied with their smartphone of choice than, say, Galaxy S III or Lumia 920 owners? That's up for debate, though it's worth pointing out that Apple topped the J.D. Power 2013 Wireless Smartphone Satisfaction Study, landing ahead of the competition for the ninth consecutive time. It wasn't a slim victory, either. The study pinged 9,767 customers who used their smartphones for less than a year. Satisfaction is measured in several key areas, including performance, ease of operation, physical design, and features, and then ranked on a 1,000-point scale. Apple's score of 855... Read more...
It's sometimes easy to forget that an unsubsidized smartphone can cost upwards of $600, especially when you see a group of giggling teens wielding around what are essentially handheld computers. Get used to that scene. According to a new survey, smartphone adoption among American teenagers is rising fast. Pew Research Center pinged over 800 people between the age of 12 and 17. Out of that sample, 78 percent said they own a cell phone, and out of those, nearly half — 47 percent — own a smartphone. That puts smartphone adoption among teens at 37 percent, up from 23 percent in 2011. Image... Read more...
Seen one of those fancy new Surface commercials? How about one of Microsoft's vivid new retail stores? In an age where tech-savvy is becoming the norm, and catching people early is a way to ensure brand loyalty throughout a life, Microsoft seems to be doing fairly well according to a new report. A Reuters/Ipsos poll found that just under half of 853 respondents between the age of 18 and 29 viewed Microsoft -- the company responsible for Windows 95, the Zune, the Kin, the Xbox, Office, and even the Surface RT -- is hipper now than it was just a year or two ago. That may strike some as surprising.... Read more...
Give it some time and when Grand Theft Auto V is released this Spring, underage gamers who somehow manage to get their hands on the title will be stuffing people in trunks in real life, right? You know that's nonsense, and I know that's nonsense, but there's a general consensus among parents that violent video games are leading to real-world violence. It's an argument we've heard a million times before, one that ignores the horrible things people have done to one another throughout history, from the rarely mentioned Tulsa Race Riot of 1921, to the twisted medieval torture devices that were invented... Read more...
Each year, it seems as if Amazon outdoes itself in terms of holiday sales. As brick-and-mortar stores lose their luster, traffic becomes more annoying, and fuel prices continue to soar, kicking back and handling holiday shopping online just seems entirely more reasonable. And evidently, Amazon has become a role model for every other online e-tailer to follow. A recent survey has cited Amazon as the best, most preferred place for shopping online, while JC Penney suffered the largest fall in customer satisfaction of any major online retailer. Up-and-coming flash sites like Gilt.com and RueLaLa.com... Read more...
Will there or won't there be an iPad Mini? And if Apple is planning to launch a smaller size tablet, when will it launch? Those are both good questions, and unfortunately all we have to go on are rumors and speculation. One thing we can tell you, however, is that original iPad owners are the most likely to purchase an iPad Mini device, while Kindle Fire owners are the least likely. So says newly released results from an August survey by deals site TechBargains.com, which went out and pinged over 1,300 respondents. Surprisingly, only 18 percent of those surveyed said they're interested in purchasing... Read more...
Other than a two-year contract, what reasons do you have for sticking with your wireless carrier? For some, that two-year contract can't expire soon enough. Others are perfectly happy with their wireless carrier. On which side of the spectrum do you fall? Although no carrier is immune to unhappy customers and all carriers loose customers and gain new ones regularly, Verizon Wireless has had the lowest churn rate in the industry for nine consecutive quarters.  To put some numbers to this claim, Verizon Wireless had a postpaid turnover of 0.84 percent in the second quarter of 2012 while three... Read more...
There was a time not too long ago when the perception amongst many young computer users that only old people, stiffs, rubes, and nerds owned non-Apple products; the iPod trumped the Zune, MacBooks became something of a cool-kid status symbol, and the iPhone was--well, no other phone would do. At some point along the way that’s changed, at least according to a survey from YouGov. Its BrandIndex survey indicates that Apple’s popular perception among the 18-34 demographic has dipped somewhat--actually, it’s been sliding fairly steadily downward--since 2008. Right around September... Read more...
Online shopping is one of the many things made more convenient with a tablet, which allows owners to sit back on their couch or recliner, or sunbathe by the pool and surf the Web's many e-commerce destinations. And as it turns out, nearly two-thirds of tablet owners find that online shopping is their favorite activity. That figure comes from a survey conducted by CouponCabin.com, which obviously has a vested interested in e-commerce. According to the survey, one-in-five (20 percent) of U.S. adults own and use a tablet, with adults between the ages of 35 and 44 representing the highest instances... Read more...
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