Items tagged with Super Bowl

Seattle Seahawks coach Pete Carroll made the wrong call at the end of Super Bowl XLIX and potentially cost his team from being crowned back-to-back champions, though it played out almost exactly as simulated in Madden NFL 15 on the Xbox One, which correctly predicted the final score and winning team a week prior to the big game -- 28-24 in favor of the New England Patriots.In doing so, Electronic Arts' Madden franchise improves its record to 9-3 in annual Super Bowl simulations. That's impressive in and of itself, though this is the first time in a dozen Super Bowls that EA's football simulation... Read more...
Despite all the distractions over pigskin bladders this past week, the New England Patriots will be prepared for the staunch defense of the Seattle Seahawks and win Super Bowl XLIX, with quarterback Tom Brady earning the MVP award. So says Madden NFL 15 in an annual simulation that Electronic Arts has been doing for over a decade. It's worth bringing up that the annual Madden simulations have put together a record of 8-3 up to this point. Impressive, though not without some embarrassing misses, like predicting a Denver Broncos victory over the Seahawks last year to the tune... Read more...
Good news if you're a Denver Broncos fan. Every year Electronics Arts runs a simulation of the Super Bowl on its Madden game, and this year, Madden NFL 25 predicted the Broncos will defeat the Seattle Seahawks in overtime by a field goal, 31-28. If the Broncos do in fact win, Peyton Manning will become the first quarterback ever to lead two different franchises to Super Bowl victories. Before you scoff at the simulated results, it's worth noting that the Madden NFL series has correctly picked the Super Bowl winner in 8 of the last 10 contests, including last year when it predicted the Baltimore... Read more...
When you think of luxury cars, Kia probably isn't a brand that comes immediately to mind. You might even associate Kia with cheap automobiles, though the South Korean car maker has made strides in recent years to build a more solid reputation in the U.S. It has close ties with the NBA and in particular Blake Griffin of the Los Angeles Clippers, and come Super Bowl time this Sunday, Kia will introduce the world to its new luxury sedan, the K900. Super Bowl ads don't come cheap -- $4 million for a 30-second spot this year, plus production costs -- so run-of-mill commercials are a waste of time and... Read more...
Despite a horrendous first half by the San Francisco 49ers, the Super Bowl turned into a nail biter and almost sparked talk of "Powergate" following a power outage (and subsequent delay) that shifted the momentum. The Baltimore Ravens were able to hold on, however, living up to their billing as a team of destiny. But that wasn't the only reason to watch the Super Bowl. The best ads of the year typically run during the Super Bowl, and for the most part, this year didn't disappoint. Not all were winners, but several were memorable, such as the Samsung ad featuring Seth Rogan, Paul Rudd, and LeBron... Read more...
Everybody knows the best part of the Super Bowl is watching the New England Patriots win. Unfortunately, Tom Brady and company are sitting at home this year watching the game like the rest of us. The next best thing, of course, are the funny advertisements, which command big dollars during the Super Bowl, and if you've been following Samsung's sense of humor, a Super Bowl ad spot seems like a perfect marriage to advertise "The Next Big Thing," as the handset maker likes to do. Well, it just so happens Samsung has a two-minute ad spot featuring Paul Rudd, Seth Rogen, Bob Odenkirk (the lawyer from... Read more...
Not surprisingly, the upcoming Super Bowl is apt to be one of the most watched events in the world this year. And for CBS, there's a huge challenge ahead in distributing that event to as many people as possible, using some of the more unconventional viewing options. The next Super Bowl will be the first to feature a live halftime stream, and immediate access to commercials as well as alternate camera angles. The second-screen offerings are designed to deliver the richest game experience ever available to viewers through a host of unique and interactive online and social features, complementing... Read more...
It was probably a great campaign if you understood it, but even then, Groupon's Super Bowl ad campaign was in pretty poor taste. On Thursday, the company announced it was pulling all of the ads, not just the particularly contentious "Tibet" ad starring Timothy Hutton. In fact, the campaign was not just supposed to advertise Groupon, it as also to gather donations for a number of different causes (which indeed, were given a jab during the ads) on Groupon's SaveTheMoney site (now gone). According to Groupon, that campaign will net about $500,000 for various charities, a good thing. Here's what Groupon... Read more...
We can't exactly say that hell has frozen over here, as Google has actually went against its unofficial no-ad policy at least once before. But then again, that whole ordeal was something entirely different than this. We've known that the search engine giant (and now operating system contender) has been looking into the TV ad business for some time, but it has yet to come forward with a splash as big as the one you'll probably see tonight. That is, if you're watching the single biggest sporting event of the US sporting calendar.If rumors are correct, Google will air a Super Bowl ad of their own... Read more...
Some Comcast customers in Tucson, Arizona, who were watching the Super Bowl last night, received a very unexpected program interruption during the last few minutes of the game. Just moments after Arizona Cardinals wide receiver Larry Fitzgerald scored a touchdown that momentarily gave the Cardinals a 23-20 lead with 2:37 left on the clock, the broadcast suddenly switched from the Super Bowl to a scene from a pornographic movie--including full-frontal, male nudity--for about 30 seconds, before the broadcast returned back to the Super Bowl. This unexpected interruption was limited to the HD broadcast... Read more...
We shouldn't have to mention that America's biggest sporting spectacle of the year is just days away now, but if you haven't ran out and secured a pair of 3D glasses for Sunday's viewing of Super Bowl XLIII, now would be an excellent time to do so. Sometime during the game, a commercial sponsored by DreamWorks Animation, Intel and NBC will air, and it will feature a 3D trailer of the highly anticipated Monsters vs. Aliens film. Said movie -- which is set to launch into cinemas this March -- was DreamWorks' first major picture created with the intention of being showcased in 3D cinemas, and the... Read more...
Is this a case of throwing good money after bad?  The HD-DVD Group is spending loads of cash on an HD-DVD Super Bowl ad.The ad will feature Toshiba's three lowest-priced players, the HD-A3, A30, and A35, and is the biggest advertising move for any high-def disc medium to date, reports Home Media Magazine.According to industry reports, the 30-second TV spot is expected to run Toshiba nearly $3 million.  It is a crucial move that Toshiba hopes will bring consumers to HD DVD instead of Blu-ray, which has a significant early lead in the format war.If they want people to watch the ad, they'd... Read more...