Items tagged with Super Bowl

It’s no secret that the iPhone has long had a pretty good camera onboard, snapping fast and highly detailed photos. Apple is so proud of the iPhone’s camera that it launched a “Shot on iPhone 6” series last year which showcases the shooting capabilities of the iPhone’s camera (when handled by a skilled photographer). However, Apple CEO Tim Cook proved last night that the person actually taking the picture is just as important as the actual camera hardware. A lucky Cook found himself on the field at Levi’s Stadium following the Denver Broncos’ 24-10 win over the Carolina Panthers, and whipped out... Read more...
There are many reasons to watch the Super Bowl, and that's true of today's Super Bowl 50 in particular—it could be Peyton Manning's last game ever, Cam Newton has a chance to cap off one of the most successful seasons in NFL history, the commercials, and halftime entertainment sponsored by Pepsi, to name some of the highlights. But one thing you won't see are drones. Nobody tunes into the Super Bowl to see drones anyway, but lest anyone in California has any wild ideas of flying unmanned aircraft in the vicinity of Levi's Stadium in Santa Clara, the Federal Aviation Administration has declared... Read more...
Sorry, not sorry Denver Broncos fans, but your battered team led by Satan Manning is going to lose the Super Bowl. Yes, that's a prediction of a bitter New England Patriots fan (me), but also that of Electronic Arts' Madden NFL 16 simulation. Before you dismiss it as just a video game, consider that there are plenty of reasons why you should take the prediction seriously. EA's Madden franchise has a favorable history in predicting the Super Bowl winner. How favorable? Try 9 out of 12. That's right, out of 12 attempts at predicting a Super Bowl winner by way of a game simulation, EA's Madden titles... Read more...
It’s hard to believe that an e-commerce company that was started over 20 years ago has yet to take part in Super Bowl festivities. But such its the case with Amazon, which has instead poured its money into building out its infrastructure, padding its vast streaming video library, and adding additional perks for its Prime subscribers. But now is the time it seems for Amazon to go after low-hanging fruit with its first Super Bowl commercial, which will air on February 7th when the Carolina Panthers go head-to-head with the Denver Broncos. Not one to go off half-cocked, Amazon has enlisted some two... Read more...
Seattle Seahawks coach Pete Carroll made the wrong call at the end of Super Bowl XLIX and potentially cost his team from being crowned back-to-back champions, though it played out almost exactly as simulated in Madden NFL 15 on the Xbox One, which correctly predicted the final score and winning team a week prior to the big game -- 28-24 in favor of the New England Patriots.In doing so, Electronic Arts' Madden franchise improves its record to 9-3 in annual Super Bowl simulations. That's impressive in and of itself, though this is the first time in a dozen Super Bowls that EA's football simulation... Read more...
Despite all the distractions over pigskin bladders this past week, the New England Patriots will be prepared for the staunch defense of the Seattle Seahawks and win Super Bowl XLIX, with quarterback Tom Brady earning the MVP award. So says Madden NFL 15 in an annual simulation that Electronic Arts has been doing for over a decade. It's worth bringing up that the annual Madden simulations have put together a record of 8-3 up to this point. Impressive, though not without some embarrassing misses, like predicting a Denver Broncos victory over the Seahawks last year to the tune... Read more...
Good news if you're a Denver Broncos fan. Every year Electronics Arts runs a simulation of the Super Bowl on its Madden game, and this year, Madden NFL 25 predicted the Broncos will defeat the Seattle Seahawks in overtime by a field goal, 31-28. If the Broncos do in fact win, Peyton Manning will become the first quarterback ever to lead two different franchises to Super Bowl victories. Before you scoff at the simulated results, it's worth noting that the Madden NFL series has correctly picked the Super Bowl winner in 8 of the last 10 contests, including last year when it predicted the Baltimore... Read more...
When you think of luxury cars, Kia probably isn't a brand that comes immediately to mind. You might even associate Kia with cheap automobiles, though the South Korean car maker has made strides in recent years to build a more solid reputation in the U.S. It has close ties with the NBA and in particular Blake Griffin of the Los Angeles Clippers, and come Super Bowl time this Sunday, Kia will introduce the world to its new luxury sedan, the K900. Super Bowl ads don't come cheap -- $4 million for a 30-second spot this year, plus production costs -- so run-of-mill commercials are a waste of time and... Read more...
Despite a horrendous first half by the San Francisco 49ers, the Super Bowl turned into a nail biter and almost sparked talk of "Powergate" following a power outage (and subsequent delay) that shifted the momentum. The Baltimore Ravens were able to hold on, however, living up to their billing as a team of destiny. But that wasn't the only reason to watch the Super Bowl. The best ads of the year typically run during the Super Bowl, and for the most part, this year didn't disappoint. Not all were winners, but several were memorable, such as the Samsung ad featuring Seth Rogan, Paul Rudd, and LeBron... Read more...
Everybody knows the best part of the Super Bowl is watching the New England Patriots win. Unfortunately, Tom Brady and company are sitting at home this year watching the game like the rest of us. The next best thing, of course, are the funny advertisements, which command big dollars during the Super Bowl, and if you've been following Samsung's sense of humor, a Super Bowl ad spot seems like a perfect marriage to advertise "The Next Big Thing," as the handset maker likes to do. Well, it just so happens Samsung has a two-minute ad spot featuring Paul Rudd, Seth Rogen, Bob Odenkirk (the lawyer from... Read more...
Not surprisingly, the upcoming Super Bowl is apt to be one of the most watched events in the world this year. And for CBS, there's a huge challenge ahead in distributing that event to as many people as possible, using some of the more unconventional viewing options. The next Super Bowl will be the first to feature a live halftime stream, and immediate access to commercials as well as alternate camera angles. The second-screen offerings are designed to deliver the richest game experience ever available to viewers through a host of unique and interactive online and social features, complementing... Read more...
It was probably a great campaign if you understood it, but even then, Groupon's Super Bowl ad campaign was in pretty poor taste. On Thursday, the company announced it was pulling all of the ads, not just the particularly contentious "Tibet" ad starring Timothy Hutton. In fact, the campaign was not just supposed to advertise Groupon, it as also to gather donations for a number of different causes (which indeed, were given a jab during the ads) on Groupon's SaveTheMoney site (now gone). According to Groupon, that campaign will net about $500,000 for various charities, a good thing. Here's what Groupon... Read more...
We can't exactly say that hell has frozen over here, as Google has actually went against its unofficial no-ad policy at least once before. But then again, that whole ordeal was something entirely different than this. We've known that the search engine giant (and now operating system contender) has been looking into the TV ad business for some time, but it has yet to come forward with a splash as big as the one you'll probably see tonight. That is, if you're watching the single biggest sporting event of the US sporting calendar.If rumors are correct, Google will air a Super Bowl ad of their own... Read more...
Some Comcast customers in Tucson, Arizona, who were watching the Super Bowl last night, received a very unexpected program interruption during the last few minutes of the game. Just moments after Arizona Cardinals wide receiver Larry Fitzgerald scored a touchdown that momentarily gave the Cardinals a 23-20 lead with 2:37 left on the clock, the broadcast suddenly switched from the Super Bowl to a scene from a pornographic movie--including full-frontal, male nudity--for about 30 seconds, before the broadcast returned back to the Super Bowl. This unexpected interruption was limited to the HD broadcast... Read more...
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