Items tagged with Sponsored Data

AT&T raised a few eyebrows when it launched its Sponsored Data program two years ago. Sponsored Data allows companies to deliver content (free of charge to you) without cutting into your mobile data allowance. AT&T was spooked by net neutrality concerns over Sponsored Data and has pretty much kept a low-profile since it was initially announced. The nation’s wireless carrier, Verizon, however, has no such concerns about net neutrality and is going forward with its own nearly identical “zero-rating” program. Verizon’s program is called FreeBee Data and is available in two different variants.... Read more...
Over the past few weeks, net neutrality has seen serious challenges from the likes of Verizon and AT&T. Verizon won a court case in which the FCC's rules on net neutrality were effectively gutted, while AT&T introduced a new pricing plan for content providers called Sponsored Data, which pushes companies like Netflix to pay an additional per-user fee to have video streams not count against that users' bandwidth. Everyone has been curious about how Netflix might respond to this, and now the company's CEO has tendered his answer in a letter to shareholders. CEO Reed Hastings has challenged... Read more...