Items tagged with (NYSE:MCD)

Virtual reality has captured the hearts and imaginations of consumers and developers alike. In keeping with modern times, even McDonald's is hitching a ride on the hype train with a VR solution of its own. It's the Happy Meal box, which customers can fold up into a set of virtual reality glasses similar to Google Cardboard. McDonald's Sweden is piloting the VR initiative. The fast food chain came up with the idea in conjunction with licensed child psychologists Karl Eder and Fadi Lahdo, who believe that the creation of Happy Goggles can be a learning opportunity for kids and adults alike, one that... Read more...
The allure of fast service and relatively affordable meals is no longer enough to attract a customer base that's increasingly concerned with health and food options. As a result, fast-food chain McDonald's saw its same-store sales in the U.S. decrease 4.6 percent in November, a backwards trend the company hopes to solve by giving users more choice over how their meals are made.  At some point in the near future, McDonald's will announce the expansion of its "Create Your Taste" test platform. This is a something McDonald's has been testing on a small basis in California, in which customers... Read more...
"Would you like a 3D printed toy with that?" That's a question that doesn't yet exist inside any McDonald's fast food restaurants, but give it time and it may become a mandatory query, at least when ordering a Happy Meal. In this day and age of the Internet of Things, society is becoming increasingly connected, and companies are harnessing technology in unique ways. What does this have to do with the golden arches? Mark Fabes, director of IT for McDonald's in the U.K., recently spoke at the Fujitsu Forum in Germany on the topic of the "disruptive customer" and his/her push for digital toys. McDonald's... Read more...