Items tagged with nookstudy

Barnes & Noble's NOOK started as just an e-reader. It was the primary rival to Amazon's Kindle, and it offered something major that Amazon couldn't: another screen. But the lower color LCD that enables users to wade through book titles isn't the only thing. B&N can also showcase their device in their wide array of stores, and getting the device in front of faces is also a huge plus. But one thing that B&N has done that's more interesting than any of that is turn NOOK into more than a product; today, it's a brand. NOOK now stands for all-things-ebook with relation to Barnes & Noble,... Read more...