Items tagged with Nielsen

Prior to the Internet, we all watched our favorite TV shows and movies on these big, bulky television sets with curved glass and just a handful of channels to flip through, even on cable. Television viewing has evolved over time, and now that so... Read more...
When fun, interesting, or mindblowing (or unfortunately, often mind-numbing) things happen on TV, the chatter about it ramps up on Facebook and Twitter. Names, TV shows, and topics trend, and those analytics help media companies gauge engagement... Read more...
Twitter has become a force all its own, and a recent partnership with Nielsen is proof that the social network has mainstream reach, too. Now, a Nielsen research report is suggesting that tweet count does indeed have a link to TV ratings. A new... Read more...
Many consumers have figured out they can save a bundle by cutting out cable/satellite service in favor of streaming media. Hulu Plus, for example, runs $8 per month and gives you access to many of the same TV shows that appear on cable TV networks... Read more...
Wondering if smartphones are just another fad, like 3D? Wonder no more. Nielsen's latest research shows that nearly two-thirds of new mobile buyers are selecting smartphones over "dumbed" alternatives, despite lofty data prices and those nasty... Read more...
It may seem like everyone owns a smartphone these days, and that's because over half of all mobile subscribers living in the U.S. -- or 50.4 percent, to be exact -- do own one, according to the latest data from market research firm Nielsen. That... Read more...
If you grew up playing on an Atari 2600 or ColecoVision, your parents may have shrugged off your obsession with videogames as nothing more than a fad. They couldn't have been more wrong. Videogames are more popular than ever, as evidenced by more... Read more...
Don't worry Android smartphone fans, now that your platform of choice is on top (in terms of market share), it's probably going to stay there for awhile. The latest data from market research firm Nielsen bear this out, pegging 46.3 percent of all... Read more...
We all have our favorite smartphone apps, a go-to collection that we use more often than any others, and for Android users 18 years and older living in the U.S., they consist of Facebook and apps from Google like Gmail and the Android Market... Read more...
Wondering what to get your little ones for Christmas (or Hanukkah or Kwanzaa, or just because)? Well then, pay no attention to market research firm Nielsen if you're currently torn between a skateboard or a bicycle. Either of those will get your... Read more...
According to the most recent data from market research guru Nielsen, Google's mighty Android platform stands tallest in the U.S. smartphone space with a majority 39 percent share. That leaves Apple... Read more...
New sales data from the RIAA indicate that record sales are up 1 percent for the first half of 2011 as compared to 2010. Total album sales in the first half of 2011 totaled 155.5 million, up from 153.9 million in 2010. A one percent gain might seem... Read more...
Whoa, whoa, whoa, hold the boat a minute, young fella. We like to fancy ourselves an intelligent bunch, but something just isn't adding up. According to market research firm The Nielsen Company, music sales in the U.S. are up 1.6 percent in 2011... Read more...
Think back to when you were 6 years old waking up on Christmas morning. If you were lucky, your big ticket item was a BMX bike. Race car sets, Matchbox cars, and a new Michael Jackson album were all winning bets too. These days? Kids ages 6-12 want nothing more than to find an iPad sitting under the tree on... Read more...
1 2 Next