Items tagged with McDonald's

The allure of fast service and relatively affordable meals is no longer enough to attract a customer base that's increasingly concerned with health and food options. As a result, fast-food chain McDonald's saw its same-store sales in the U.S. decrease 4.6 percent in November, a backwards trend the company hopes to solve by giving users more choice over how their meals are made.  At some point in the near future, McDonald's will announce the expansion of its "Create Your Taste" test platform. This is a something McDonald's has been testing on a small basis in California, in which customers... Read more...
"Would you like a 3D printed toy with that?" That's a question that doesn't yet exist inside any McDonald's fast food restaurants, but give it time and it may become a mandatory query, at least when ordering a Happy Meal. In this day and age of the Internet of Things, society is becoming increasingly connected, and companies are harnessing technology in unique ways. What does this have to do with the golden arches? Mark Fabes, director of IT for McDonald's in the U.K., recently spoke at the Fujitsu Forum in Germany on the topic of the "disruptive customer" and his/her push for digital toys. McDonald's... Read more...
Hearing that "someone is working on it" is one thing, but now the home of the Golden Arches (and those "all white meat chicken nuggets) has finally done the deed. No, we're not talking about swapping out those juicy, all-beef patties for veggie slabs. We're talking about in-house Wi-Fi, and lots of it. Making good on a promise it made earlier in the year, McDonald's has rolled out free in-store Wi-Fi in "most" of its US stores. As of 1/15, the vast majority of McD's eateries should have Internet signals floating about, and all you'll need to take advantage is a Wi-Fi enabled smartphone or PC. All... Read more...
McDonald's is about to up the ante in the wi-fi arena. While it has already been providing free wi-fi via AT&T's hotspot service to AT&T broadband customers as well as iPhone users, it will soon be providing free wi-fi, period.  That new program will begin in January.Currently, for those not eligible for free wi-fi via an AT&T connection, McDonald’s charges $2.95 to access the Internet at its U.S. stores, in two-hour intervals. That program began with AT&T started about 5 years ago. However, the company has been encroaching on Starbucks' territory for a while now, with the... Read more...
The wi-fi coverage plans that several U.S. cities have been entertaining have taken hits of late with the woes of Earthlink. Meanwhile, in the U.K., a partnership between BT Group and FON has opened up a huge number of additional hotspots in that country. Now McDonald's has announced plans to add themselves to the mix.Fast food chain McDonald's said on Saturday it would offer free wireless Internet access across its 1,200-strong restaurants in the UK, making it the country's biggest provider of free wireless broadband access.McDonald's, let's (ahem) not forget what country you got your start in... Read more...