Items tagged with LiveRail
The world's largest social network -- that would be Facebook, folks -- has agreed to acquire LiveRail, an advertising technology company, for an undisclosed sum of money (online reports have the figure pegged at between $400 million and $500 million). While announcing the planned acquisition, Facebook pointed out that LiveRail has helped several companies serve better ads in the videos that appear on their websites and apps. That might be a hint as to why Facebook went after LiveRail and was willing to pay in the neighborhood of half a billion dollars (assuming the reported figures are true). Facebook... Read more...