Items tagged with John Scully

John Sculley, an American businessman who once served as Chief Executive Officer (CEO) of Apple, has some advice for his former employer. The way Sculley sees it, Apple needs to "dramatically rethink" things and forge ahead with a low-cost iPhone model for emerging markets. "Apple needs to adapt to a very different world," Sculley told Bloomberg in an interview. "As we go from $500 smartphones to even as low, for some companies, as $100 for a smartphone, you've got to dramatically rethink the supply chain and how you can make these products and do it profitably." Sculley's not just speaking as... Read more...