Items tagged with DAA

The W3C working group has rejected the Digital Advertising Alliance’s (DAA) proposal for new language pertaining to Do Not Track compliance specifications for web browsers, saying that the latter is “at odds with our chartered aims and the weight of group consensus”. The W3C will continue to use the base text of the Compliance Specification that it developed in June. The W3C’s and DAA’s base texts differed in four key areas: the definition of tracking; the definitions of collecting, retaining, using, and sharing data; the definition of de-identified data; and the limitations... Read more...