Items tagged with cmo
Netflix was a darling, but it's hard to keep up appearances in the ever-changing world of technology. Quikster didn't help matters, nor did Netflix's decision to seriously raise rates for those wanting DVD rentals in addition to streaming. And for 2012, the company has a plan to change things up a bit in an effort to turn the ship around. This week, Netflix announced Leslie Kilgore, its Chief Marketing Officer for the last 12 years, will join the Netflix board as a non-executive director and that it had appointed Jessie Becker, interim Chief Marketing Officer and Jonathan Friedland, Chief Communications... Read more...